Ronn Torossian

FEBRUARY 5, 2018

They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated, including best song, best record, and album of the year. Not a bad haul in the year rap was supposed to, finally, reign supreme. That’s not to say rap had a rough night.

Blogging 150

Blogging Media Relations Media 150

PRSay

FEBRUARY 5, 2018

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. They get there for other reasons — great ideas, an appetite for risk, a deep understanding of customers or technical prowess, among other attributes.

Communications 148

Communications Employee Leadership Writing 148

Melissa Agnes

FEBRUARY 5, 2018

Last week, I had the pleasure of chatting with Shel Holtz about the Crock-Pot and Tide Pod Challenge incidents, on his widely recognized PR Podcast, “For Immediate Release” (“FIR”). My conversation with Shel begins at roughly the 6-minute mark, where we spend a good 15 minutes discussing: Whether the Tide Pod Challenge and the Crock-Pot incidents were issues or crises – and why; The impact of emotion and relatability, and how each of these brands chose to respond to

Crisis Management 100

Crisis Management Viral Crisis Leadership 100

Wildfire

FEBRUARY 5, 2018

Working in PR, I’ve spent a lot of time over the years researching the best ways to generate ideas. And being in an agency a lot of that focus has been around conducting more effective brainstorms. We’ve worn six de Bono hats, we’ve got out the Play Doh to stimulate the left brain and even eaten peanuts, but I’ve often found the best ideas happen outside of these forums.

Creativity 60

Creativity Hotels Travel Measurement 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

FEBRUARY 5, 2018

Many companies want to see their news releases published on a news wire or a press release distribution services site. Axia Public Relations recommends to its clients that they only publish news releases on a news wire when they have a big announcement – or if they have a comprehensive budget to support the cost of a distribution service. Your money is better spent on direct, one-on-one pitching and building relationships with reporters.

Pitching 48

Pitching Report Company Publicity 48