Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Check out the first of this two-part podcast by clicking below, or read the following transcript.

Media 202

Media Storytelling Technology Data 202

Ronn Torossian

OCTOBER 16, 2017

When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out … the first time they will miss the World Cup in 30 years. Did anyone really expect the US men to make a deep run in the tournament?

Internal 150

Internal International Blogging Crisis 150

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas. Incubation : the process of refining and iterating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media?

Reputation 79

Reputation Media Crisis Facebook 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas. Incubation : the process of refining and iterating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Axia PR

OCTOBER 16, 2017

4 tips a spokesperson can use to prepare for an interview. In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Perhaps you’re unprepared to answer the question, so you respond enthusiastically with a “fish tale.” Or, perhaps you’re attempting to “fake it before you make it.”. No matter the reason, you should never exaggerate or tell even the smallest lie.

Report 48

Report Interviews Company Media Relations 48

Offleash

OCTOBER 16, 2017

What led to your career in PR? A degree in journalism, a quirky cover letter, and a stroke of luck. After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. However, it was at this company that I got to know a regular customer who worked in corporate communications at Hewlett Packard.

Agency 40

Agency Journalism Newspapers Employee 40

Karen Freberg

OCTOBER 16, 2017

I just got back from London where I presented two research papers (one with Sabrina Page and another with Ai Zhang) and also chaired a session at the EUPRERA conference. It has been a few years since I was at EUPRERA the last time in Barcelona, but it was quite the global experience and many research papers were presented that ranged from all topics in PR.

Education 40

Education Social Media Creativity Conference 40

Cision

OCTOBER 16, 2017

We have all been there. We end up on some list or another and start receiving unwanted emails and calls. I think I can speak for everyone when I say, we all HATE this business practice, and while it’s technically not spam according to the CAN-SPAM laws in the USA, it looks, smells, and feels like spam! For journalists and influencers, this is a huge, ongoing problem and something we take very seriously at Cision.

Media 149

Media Pitching Data Technology 149

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Communications

Communications Conversations

OCTOBER 16, 2017

If you’ve worked in the PR field in Minneapolis/St. Paul over the last 25 years, it’s virtually impossible that you haven’t heard the name “Paul Maccabee.” For many, that’s been via MN PRSA, where he’s been a strong advocate and sponsor over the years. For others, it has been as an employer (friends Kendra Klemme and Heather Cmiel come to mind, among others).

Agency 113

Agency SEO Social Media Pinterest 113

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. A great PR campaign can play a role as well; even if the last three months of the year are already planned, there’s usually room for innovation.

Film 180

Film Small Business Pitching Comparison 180