Thu.Apr 05, 2018

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AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I

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Why Every Company Needs Media Monitoring

Beyond PR

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. If you don’t keep tabs on how the media and your targeted audience is responding to your message, then it begs these questions: How do you know that your outreach is effective?

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3 reasons you should always have a trained media spokesperson available

Axia PR

One of the first things we do upon rising in the morning is check the news to see what’s happened overnight. Some seek out the weather report or stock reports, while others prefer to digest leading headlines or sports news. The fact that news occurs around the clock is one of the main reasons it’s imperative to have a trained media spokesperson on staff at all times.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness? These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Do We Really Have a Free Press?

HMA Public Relations

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward? The post Do We Really Have a Free Press? appeared first on HMA Public Relations.

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6 Common PR Mistakes Made By Startups

ImPRessions - Crenshaw Communications

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference, and you’re typically working with the decider.

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Twitter Policy Update: Automation and the use of multiple accounts

Presspage

Twitter recently announced a change in their product usage policies which limits the users’ ability to perform coordinated actions across multiple accounts. You can read more about it here. The main reason for Twitter to introduce this policy update, is to get better control over the amount of Twitter accounts that spam the same messages in the hope to reach more people.