Sun.Sep 08, 2019

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?

5 tips for producing professional-caliber DIY videos

PR Daily

Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget?

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It’s always about the audience—the broader lesson of milkshake marketing

Agility PR Solutions

“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor.

How Well Do You Know Your Customer?

5W PR

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy. Our question to you today is this: how well do you really know your client base or customers? Finding new opportunities to reach customers has become a higher priority than ever, particularly with the rise of the digital marketing age.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 steps to building an effective social media advertising calendar

Agility PR Solutions

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies.

5 comms-focused tips for improving company culture

Agility PR Solutions

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs.