Wed.Dec 14, 2016

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The Best PR Conferences to Attend in 2017

Onclusive

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help. Take a […].

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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active us

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Holiday tech offers a bright new way to set the mood

Ronn Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles. In fact, multiple major tech companies are working hard to capture your imagination – and your decorating dollars – this holiday season.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill. Luckily, with a little online sleuthing, I was able to get some answers. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Hold the Presses: When to Wait on Investing in a Public Relations Program

Shift Communications

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment. Some companies just aren’t ready to embark on a PR partnership, especially in the healthcare industry – a heavily regulated industry that can be difficult enough to

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. — Shonali Burke (@shonali) July 10, 2014.

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Why PR and comms professionals must be eagle-eyed proofers

PR in High Definition

So, we’re all in PR and comms which means we communicate and influence through the written word. Typos and errors break up the ‘voice’ that readers hear as they read your written words. It’s a concentration interruption. An irritation. People stop reading. There’s nothing worse than looking back at an email and realising you forgot the ‘l’ in public, or the ‘o’ in account to blow your credibility.

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A marketer’s guide to dealing with uncertainty

PR in High Definition

Well 2016 wasn’t quite the year we all thought it might be. Most of the UK nation didn’t believe a decision to Brexit would happen, no-one thought Donald Trump would actually become president, the Toblerone triangular fiasco came from the left-field, and Brangelina is no more! The only thing we know for certain is that nothing is certain. In the media world, this year Vine died after only three years of being a ‘thing’.

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