Thu.Mar 02, 2017

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Was The Best Picture Snafu A Crisis For The Oscars?

Melissa Agnes

The Oscars suffered through a very public, very embarrassing snafu this year, when the wrong winner was announced for the Best Picture award. But did this embarrassing moment amount to a crisis for the Academy Awards – or anyone else involved? I answer this question in this week’s #crisisready video. Take a look! What was your reaction when this snafu occurred?

Crisis 106
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How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

There is nothing more exhilarating than to watch your favorite team year over year. Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the opposing team – sports is a place of learning.

Sports 95
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Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here). Among other ideas, you suggest influencer marketing as a potential tactic, given: 1) Most influencers ARE the younger demographic and definitely attract it, and 2) Trust levels are high in “a person like me” at the

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 81
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)

Waxing UnLyrical

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.

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How PR Can Make The Most Of Analyst Relations

ImPRessions - Crenshaw Communications

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

B2B 138
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PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for some time, my man crush has elevated over the past few weeks. It came about because of their willingness to work on a story that most companies -- and PR people for that matter -- would have avoided. Here's the background. The San Diego NBC Station was producing a news segment centered around issues that a viewer raised to the consumer watchdog team about recent purchases at one of my clie

Report 75
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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? The most effective way to convert website visitors into leads, loyal customers and sales revenue? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers?