Deirdre Breakenridge

NOVEMBER 13, 2017

A Guest Post by Emma Ingram, Student, American University. The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry.

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Ronn Torossian

NOVEMBER 13, 2017

Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft. Uber CEO Dara Khosrowshahi, as reported by Reuters, said: “The US is very, very competitive right now between us and Lyft, so I don’t see the US as being a particularly profitable market for … READ MORE ».

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Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?

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Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

NOVEMBER 13, 2017

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily.

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Barokas

NOVEMBER 13, 2017

Between the rad soundtrack, homages to all the 80s movies, and breakout child stars, the Netflix show Stranger Things has become immortalized in American pop culture. In anticipation for season two, I re-watched season one to refresh my memory of all of the goings on in Hawkins, Indiana. Low and behold, I discovered several lessons that are easily translated to public relations!

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Axia PR

NOVEMBER 13, 2017

How to build long-lasting media relationships. When you think of media, you think about placement for your company’s product or service. However, media is much more than getting your story published. Pitching your story to the media is about creating long-term mutually beneficial relationships with journalists. How do you pitch so that journalists will pick your content and connect with you as a source for their future stories?

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HMA Public Relations

NOVEMBER 13, 2017

Today's #MediaMonday blog post features Brenna Goth and her recent transition from reporter for AZ Central to Southwest Correspondent for Bloomberg BNA. [Click below for more]. The post #MediaMonday: Brenna Goth appeared first on HMA Public Relations.

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Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . But those are only the initial, basic steps. Whereas many people think that coming up with pitch ideas and sending out press releases is all it takes to launch a PR campaign, those are simply the starting point.

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