The dark side of Brand Journalism is crucial
Presspage
MAY 29, 2017
The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. The incident quickly turned into a PR nightmare that got worse by the day. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers.
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