Fri.Sep 09, 2022

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Social commerce poised to be the top objective for influencer marketing campaigns

Agility PR Solutions

Social commerce will be the most popular influencer marketing campaign objective within the next year, demonstrating the growth of social commerce in influencer marketing, according to new survey research from industry service provider Influencer Intelligence. The firm’s new report, The Role of Influencers in Social Commerce, based on its survey of 150 marketers across the […].

Marketing 117
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Amid ‘Great Resignation,’ Some Stay as ‘Quiet Quitters’

PRSay

Disengaged employees dubbed “quiet quitters” now constitute at least 50 percent of the U.S. workforce, new Gallup research finds. The trend, which see millions of people meeting only their minimum job descriptions and feeling psychologically detached from their work, has gained steam on social media. “Quiet quitting” arrives just as most jobs now require employees to make extra effort to collaborate with coworkers and meet customer needs.

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5 ways technology is changing the PR industry

Agility PR Solutions

With new technological advances always around the corner, the PR industry is constantly evolving. Public relations now predominantly happen in the digital space. Customers interact with brands through social media, websites, and mobile apps. PR professionals must determine how best to leverage technology to remain competitive and relevant in the market.

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Check the Calendar… Part II

HMA Public Relations

With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.

Meeting 86
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Exploring how AI can be used in public relations

Agility PR Solutions

The value of a strong, successful public relations campaign cannot be understated. When a company or brand invests in an organized set of activities whose aim is to build a loyal, ever-expanding client base, targeted goals, such as sales quotas, can be met more easily. Artificial intelligence is being used with increasing frequency in the […].