Melissa Agnes

APRIL 11, 2018

Image: Shutterstock. One of the things that I love about issue management, is the opportunity that it presents to organizations. Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years.

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Crisis Crisis Management Policies Privacy 160

NewsWhip

APRIL 11, 2018

The lines between editorial and branded content are increasingly blurred. We ask experts from Thrillist, Aetna, & more on how they create content that gets remembered. There’s been an evolution in how brands and publishers approach advertising. For the ones that master how to create compelling content, they’ve transformed from being high upon the mountaintop, […].

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Brand Branding Advertising Advertising 126

PR News

APRIL 11, 2018

PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event. Yet this idea was the key to what made Facebook’s Tuesday afternoon so… Continued. The post Mark Zuckerberg Offers a PR Lesson on Capitol Hill appeared first on PR News Blog.

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Blogging Media Training Training Media 118

PRSay

APRIL 11, 2018

Last year I passed an important milestone in my career: I had 10-plus years of experience in communications. I had already set a personal goal to land a director-level position, but this milestone somehow made it feel more attainable. It also got me thinking more critically about the skills I’d need to succeed when I got there. As an English major with a minor in communications, I learned most of my PR skills on the job.

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Exercises Corporate Ethics Study 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important part of the equation. Your strategy determines whether the fire continues to escalate or if it will be put out quickly.

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Crisis Communications Facebook Crisis Communications 95

Axia PR

APRIL 11, 2018

4 tips to be sure you’re measuring your social media efforts correctly. Just because everyone is doing something wrong doesn’t make it right. This is especially true when it comes to measuring social media efforts for your company. With these tips, you can learn the correct way to measure and get the most out of your social media.

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PRSay

APRIL 11, 2018

In professional sports, winning often depends upon how well a team can communicate. For example, a quarterback can’t complete a pass to his wide receiver unless they both agree on where the football is going. Basketball players can’t play defense if they don’t know who they’re covering. However, in baseball, communication doesn’t just foster strong athletic performances and team camaraderie — it drives the game itself.

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Analytics Communications Trends Sports 65

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Rather than a standard room, for example, the media and other influencers found themselves welcomed into a spacious suite, with champagne and strawberries waiting for them. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story la

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