Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy. Everyone is clamoring for influencers’ attention and trying to generate buzz about their own sites and products. To attract the attention of influencers, there are some key strategies you should pay close attention to.

Strategy 243

Strategy Writing Social Media Guidelines 243

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live.

Tools 170

Tools eBook System Data 170

PR News

AUGUST 30, 2017

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued.

Television 109

Television Radio Local Blogging 109

Communications Conversations

AUGUST 30, 2017

Each week, I put together and distribute The Talking Points e-newsletter ( sign up here ). It’s full of stories and articles designed to help people like YOU do your job’s just a little bit better. And, it’s also full of jobs I think would be interesting to readers. My process for identifying and curating those jobs isn’t all that complex, or difficult, for that matter.

Resources 60

Resources LinkedIn Enterprise Blogging 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. To do this, you need to optimise and amplify your earned coverage following the PESO model – paid, earned, shared and owned. One of the easiest ways to amplify coverage is using your paid media – the channels that require cash to extend your influence beyond your owned and shared networks.

How To 48

How To Media LinkedIn Retail 48

HMA Public Relations

AUGUST 30, 2017

Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. [Click below for more]. The post Civil Dialogue appeared first on HMA Public Relations.

Publicity 54

Publicity 54