Agility PR Solutions

AUGUST 24, 2021

The algorithm-driven, video-based app TikTok—where users can create, edit, and share their own videos—has skyrocketed in popularity over the last year, largely due to the pandemic. Users can follow other people to get a curated feed with content they’ll enjoy, or they can choose to browse a selection of videos that are promoted by the […]. The post How comms pros can incorporate TikTok features for marketing purposes appeared first on Agility PR Solutions.

Marketing 185

Marketing Video Social Media Media 185

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years.

Pitching 111

Pitching Media Relations Survey Advertising 111

Agility PR Solutions

AUGUST 24, 2021

Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 150

Consumer Company Brand Branding 150

Solo PR Pro

AUGUST 24, 2021

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult or very difficult. Put differently, four in 10 communicators have no idea what content their audiences want to read. Whoa. It makes sense if you think about it. Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels.

Social Media 105

Social Media Media Survey Meeting 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 24, 2021

One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers to consider other promotional tie-ins. The athletes […]. The post New PR and sports marketing thinking needed more than ever, although it was needed years ago appeared first on Agility PR Solutions.

Sports 140

Sports Marketing Analysis Trends 140

HMA Public Relations

AUGUST 24, 2021

In addition to some great music being played on 93.9 The Mountain, they also have brilliant promotions including one from a Flagstaff marijuana dispensary. Read more!

Radio 97

Radio 97

Muck Rack

AUGUST 24, 2021

6 questions with Sarah Bahr from the New York Times

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144

Axia PR

AUGUST 24, 2021

Many PR agencies profited significantly during the pandemic. New research shows that PR agencies increased their rates in 2020 despite a global health pandemic, corresponding economic crisis, and its blow to PR firms and most of their clients’ industries. Gould-Partners’ report revealed there was a whopping 23.5% increase in the hourly billing rate from $193 per hour in 2019 to $240 per hour in the following year.

Crisis 62

Crisis Agency Report Industry 62

Mark My Words

AUGUST 24, 2021

The Express Meghan and Harry’s first Netflix series was announced earlier this year, marking a major step in their pursuit of independence in their new life away from royal duties. The programme – which is called Heart Of Invictus – will be produced by Harry and Meghan’s Archewell Productions company and follow competitors as they prepare for the 2022 games.

Privacy 60

Privacy Film Company 60

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Communications

Maxim Behar

AUGUST 24, 2021

Maxim Behar's leading PR agency M3 Communications Group, Inc. was awarded with Silver in the PR Agency of the Year in Europe category at the international competition Stevie International Business Awards 2021. It was also awarded in the category Communications Professional of the Year , in which the company's Account Manager Svetoslava Nedyalkova won Bronze.

Groups 52

Groups Agency Communications Internal 52

NRPR Group

AUGUST 24, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As […]. The post Four Takeaways From PRfect Pitch Interview with Splash Magazine Writer, David Rabadi appeared first on NRPR Group.

Interviews 52

Interviews Pitching Groups Agency 52

The Hoffman Agency

AUGUST 24, 2021

By Claire English, Intern. Growing up in Oregon, camping was an annual summer tradition for my family. These trips were my favorite part of summer — it was where I first developed a love for the outdoors and adventure. But it was on one special summer trip through part of the Pacific Crest Trail with my dad where my love for camping evolved to now include backpacking.

Publicity 36

Publicity Internal International Agency 36