Tue.Feb 11, 2020

Facebook is listening to your conversations but not in the way you think

Stephen Waddington

A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data. My mobile phone or device is listening to me is a common misconception of modern life.

Mobile marketing drives digital ad spending

PR Daily

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Online advertising is overtaking traditional outlets in a major way for most brand managers.

Mobile 101

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UK Media Moves including British VOGUE, Hearst UK, Reach and more!

Cision

British VOGUE announces multiple role changes, Hearst UK re-works their Homes team, and Lara Kilner takes on a new role across Reach plc's magazine supplements. Media Blog

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7 ways to take a stand, engage talent and communicate internally

PR Daily

Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Sorry, Press Releases Do Not Help Your SEO Anymore

Sword and the Script

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time.

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More Trending

PR mental health: 5 ways to start the new decade with less stress

Agility PR Solutions

Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive. And PR pros are not alone.

Study: Most organizations lag in embracing data analytics

PR Daily

The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role. Data analytics has prompted great changes in business decision-making, but there’s a hitch.

Climbing the PR ladder—5 essential skills for public relations pros

Agility PR Solutions

Public relations is an all-round career. Other than a college degree, the PR industry requires professionals to arm themselves with various skills to remain competitive.

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

PR Daily

Also: Email apps are scraping consumers’ data to sell, Clorox focuses on sustainability to entice young consumers, stats on Europeans working from home, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How companies should respond to the Coronavirus

The Stalwart Blog

Well, it’s official. The Coronavirus has reached panic proportions. It’s in part because it has now eclipsed the amount of those infected from the SARS virus. Here in San Diego we actually have a confirmed report of one person being affected. I’m fine by the way, thanks for asking.

Media Moves at Business Insider & GQ, ELLE Magazine Names New Fashion Director

Cision

Mark Abadi, Jake Lahut, Andrew Dunn new at Business Insider, Alex Hoyt joins GQ, and many more. Media Blog

PR 2020 challenges—85% of practitioners are missing out on effective tools and techniques

Agility PR Solutions

The public relations industry will certainly have its hands full in 2020—on top of new challenges such as deeper comms integration and managing client reputations in a more distrustful consumer environment, there’s all the election noise that PR pros will be battling against to earn media placements.

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Actors and actresses with the most pre-Oscars press coverage

Muck Rack

Actors and actresses with the most pre-Oscars press coverage

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 biggest mistakes when hiring an SEO company

Axia PR

Search engine optimization is a great strategy to grow your online traffic, leads, and sales. When you do it right, you can earn a position at the top of Google’s search results. On the flip side, if you hire an inexperienced or unethical SEO company, you’re simply wasting your money.

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Media Moves at Business Insider & GQ, ELLE Magazine Names New Fashion Director

TrendKite

Mark Abadi, Jake Lahut, Andrew Dunn new at Business Insider, Alex Hoyt joins GQ, and many more

Meghan Markle, Prince Harry face backlash after attending Miami summit

Mark My Words

Page Six British PR guru and author Mark Borkowski told the Sun that the Sussexes’ association with JP Morgan was “not the best look.” “How How they accept money, and from whom, is going to be a challenge going forward,” Borkowski said. link]. Mark Comments

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UK Media Moves including British VOGUE, Hearst UK, Reach and more!

TrendKite

British VOGUE announces multiple role changes, Hearst UK re-works their Homes team, and Lara Kilner takes on a new role across Reach plc's magazine supplements

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The eye-watering taxpayer sum Kate and William spend on travel, REVEALED

Mark My Words

The Express PR expert Mark Borkowski said the couple’s decision to work with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.” link]. Mark Comments

How to Keep Love Alive in Client Relationships

Solo PR Pro

Signing a new client is one of the greatest joys of solo life. There were other suitors, but they chose you. As you embark on those bright and shiny new client relationships, it’s hard to imagine the luster ever wearing off, but it can and does.

Is Local TV News Becoming A Morning Radio Show?

HMA Public Relations

Scott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? appeared first on HMA Public Relations. Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott Hanson

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Infographic: Important IGTV do’s and don’ts for PR pros

PR Daily

Are you planning to put your message on Instagram’s video platform? Here are some important pointers for communicators looking to make the most of the app. Is IGTV going to feature in your marketing outreach this year? Maybe you want to take advantage of the platform’s unique following.