ImPRessions - Crenshaw Communications
SEPTEMBER 24, 2019
Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. It’s not always easy. If you have a client or your business is looking to build buzz, here are a few ways to break through the noise and be heard. Use strong language.
PRSay
SEPTEMBER 24, 2019
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. On Sept. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice.
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Prowly
SEPTEMBER 24, 2019
Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers. The post 5 Ways to Ensure Your Website Content Reflects Your Brand Identity appeared first on Prowly Magazine.
Agility PR Solutions
SEPTEMBER 24, 2019
A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers. The first step to realizing these goals is to have a high-quality website. Whether it’s an eCommerce shop or a blog, your brand’s website should be the […]. The post 4 PR tips to help improve your company’s website appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Critical Mention
SEPTEMBER 24, 2019
Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. 1.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Stalwart Blog
SEPTEMBER 24, 2019
I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. Ideally, he wanted to see go to the third or fourth page. What’s more, he wanted it done quickly and for little money. The problem was he didn’t have any sort of web presence, so the effort to do would be costly and take time.
Sword and the Script
SEPTEMBER 24, 2019
Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision.
Agility PR Solutions
SEPTEMBER 24, 2019
The average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years—yet according to new research from Infogroup,over two-thirds of sales and marketing pros still claim that they experience challenges in all four stages of the data process: collecting the right types of data, compiling and organizing collected […].
Mark My Words
SEPTEMBER 24, 2019
PRWeek. PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR 20/20
SEPTEMBER 24, 2019
Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020. The insights within are based on search volume, in short.
Solo PR Pro
SEPTEMBER 24, 2019
Most consultants have a love-hate relationship with RFPs and RFQs. They can be tedious laborious and feel like a shot in the dark rather than a real opportunity. Yet, in some sectors, such as government, RFPs are the process used to find and hire vendors. Some RFPs can take a team to compile a response while others require no more work than your normal proposals.
PR in High Definition
SEPTEMBER 24, 2019
Editors. Reporters. Columnists. These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. Recently, though, it dawned on me just how much this line-up is changing. Sure, editors, reporters and columnists continue to be the so-called top jobs in journalism, but there’s been a significant shift in recent years in terms of topics
HMA Public Relations
SEPTEMBER 24, 2019
At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages. The post The ‘Gram Goes the “Book” Route appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Muck Rack
SEPTEMBER 24, 2019
Beat spotlight: 10 questions with education journalist Chris Quintana from USA Today
Culpwrit
SEPTEMBER 24, 2019
Grad students panic when they get a C+. PR leaders should be equally concerned. Based on the 2019 Report Card just released by Plank Center for Leadership in Public Relations, PR leaders received an overall grade of “C+”, reflecting little change from two previous studies over the past five years. In addition, job engagement, organizational […].
RH Strategic
SEPTEMBER 24, 2019
In 2014, we wrote a blog introducing readers to the top 11 cybersecurity reporters at that time. Much has changed in the past five years. Cybersecurity has evolved to protect businesses and individuals from the ever-shifting threat landscape. Today, cybersecurity experts are focused on deepfakes, quantum computing and increasing regulation, including the California Consumer Privacy.
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