Tue.Sep 24, 2019

6 Ways To Break Through The Noise In PR

ImPRessions - Crenshaw Communications

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. It’s not always easy.

7 reasons why effective PR is more important than ever

PR Daily

Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years.

SEO 171

Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

Ethics 125

5 Ways to Ensure Your Website Content Reflects Your Brand Identity

Prowly

Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers.

Brand 131

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 steps to adopting a D&I-first approach to PR

PR Daily

Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective. As PR practitioners, we must become more insightful when communicating and connecting with our audiences.

More Trending

Report: Communicators must lead transformation efforts

PR Daily

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change. The current moment is one of generational, groundbreaking change—and communicators should lead the movement.

Report 143

Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script 43: Chris Forhan of Bytelion

Sword and the Script

Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”.

Infographic: How to create audience personas

PR Daily

PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.

Want to suppress something online? It ain’t easy, but possible

The Stalwart Blog

I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. Ideally, he wanted to see go to the third or fourth page. What’s more, he wanted it done quickly and for little money.

Web 95

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.

5 Essential Marketing Practices

Critical Mention

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals.

Ragan’s PR Daily Awards is now accepting submissions

PR Daily

Submit your impressive communications campaigns, projects and events from the past year. We want to recognize the innovators of PR, marketing and communications. The post Ragan’s PR Daily Awards is now accepting submissions appeared first on PR Daily. Ragan Awards

Brand purpose, human rights growing more influential in purchasing decisions

Agility PR Solutions

Brands and businesses are no longer under consumer judgment strictly for product quality and price—we expect our favorites to be pillars of their communities, standing up to injustice and doing all they can to help save the environment.

Report Card Gives PR Leaders a C+

Culpwrit

Grad students panic when they get a C+. PR leaders should be equally concerned. Based on the 2019 Report Card just released by Plank Center for Leadership in Public Relations, PR leaders received an overall grade of “C+”, reflecting little change from two previous studies over the past five years.

As data volume increases, so does data pollution

Agility PR Solutions

Data 78

Beat spotlight: 10 questions with education journalist Chris Quintana from USA Today

Muck Rack

Beat spotlight: 10 questions with education journalist Chris Quintana from USA Today

3 Crazy Helpful Insights for Your 2020 Social Media Strategy

PR 20/20

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020.

How to Evaluate RFP Opportunities

Solo PR Pro

Most consultants have a love-hate relationship with RFPs and RFQs. They can be tedious laborious and feel like a shot in the dark rather than a real opportunity. Yet, in some sectors, such as government, RFPs are the process used to find and hire vendors.

Media 102? A brief update to media 101

PR in High Definition

Editors. Reporters. Columnists. These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today.

The ‘Gram Goes the “Book” Route

HMA Public Relations

At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages. The post The ‘Gram Goes the “Book” Route appeared first on HMA Public Relations. Featured Social Media Tip for Tuesday Alison Bailin Instagram scheduled post

PRWeek has compiled a list of the best PR campaigns of the past 50 years

Mark My Words

PRWeek. PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard. Read full article here: [link].

The Top 16 Cybersecurity Reporters PR Pros Should Know

RH Strategic

In 2014, we wrote a blog introducing readers to the top 11 cybersecurity reporters at that time. Much has changed in the past five years. Cybersecurity has evolved to protect businesses and individuals from the ever-shifting threat landscape. Today, cybersecurity experts are focused on deepfakes, quantum computing and increasing regulation, including the California Consumer Privacy. Read More. The post The Top 16 Cybersecurity Reporters PR Pros Should Know appeared first on RH Strategic.