Ronn Torossian

JUNE 28, 2018

In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience. Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The good news is that data has emerged as the ultimate answer to most marketing problems.

Media Relations 150

Media Relations Data Media Blogging 150

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. Or, closer to home, perhaps the Minnesota Timberwolves and Lynx. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I’ve gotten to know Kirsten a bit better over the last year or so, as she’s part of a “mastermind” group I run and I thought it would interesting to hear from her about her career pa

Sports 113

Sports Travel Television Agency 113

Agility PR Solutions

JUNE 28, 2018

Although every company tries to avoid it, there are times when bad press happens. It could be as a result of false stories being shared, or it could be due to a mistake or poor judgment on your part. Whatever the reason, knowing how to implement damage control is key. For this reason, having an […]. The post Crisis aversion—3 tips for handling negative PR successfully appeared first on Agility PR Solutions.

Crisis 101

Crisis Company How To Publicity 101

PRSay

JUNE 28, 2018

Do you feel like you’re running in circles trying to develop new ideas for your organization or clients? Is your boss pressuring you and your team to make a breakthrough? Do you want to develop something really cool that pushes the edge? Ironically, the key to generating better, bigger and more eye-catching ideas is to generate more ideas in general.

Exercises 87

Exercises Creativity Radio Interviews 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 28, 2018

Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import. But somehow they have persevered, and remain an essential part of the media landscape. Of course, this is in large part due to […].

Newspapers 81

Newspapers Advertising Advertising Course 81

Agility PR Solutions

JUNE 28, 2018

With the World Cup now in full swing—and avid fans live streaming more games this year than ever before—new research reveals that more than two-thirds (67 percent) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services According […].

Brand 60

Brand Branding Groups Video 60

Muck Rack

JUNE 28, 2018

For better or worse: 6 methods PR pros use to measure success

Measurement 92

Measurement 92

Axia PR

JUNE 28, 2018

In order to earn media coverage for your company, it’s important to have good relationships with reporters. Axia Public Relations compiled 15 insider tips for earning media coverage for your company , and engaging a reporter on social media is tip No. 2. Engagement is key in establishing and building working relationships with journalists.

Social Media 48

Social Media Media Report Company 48

HMA Public Relations

JUNE 28, 2018

This summer, I have finally decided to stop calling myself a “terrible cook” and officially try this food-making thing. How could I be terrible if I […]. The post What’s Cooking? appeared first on HMA Public Relations.

Publicity 40

Publicity 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. The ability to quickly access this type of data enables you to evolve campaigns to drive further engagement with target audiences proactively. About 58 percent of brands don’t know what people do after they consume their content and two-thirds don’t have insights into audience behavior.

Analysis 40

Analysis B2C Case Study Product Launch 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? For many of our clients we field quarterly surveys designed to generate relevant news or insights. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Stephen Waddington

JUNE 28, 2018

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work. By Joanna Arnold. We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How do you cope with all the external and internal information available to build this picture?

Communications 60

Communications Public Affairs Government Reputation 60

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. For instance, a good PR story should have a plot – outlining the company as an introduction, what it achieved as the “middle” and what it plans to do next as the end. The ending of a press announcement, in particular, needs to really appeal to an audience to make the content memorable.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer