Stephen Waddington
SEPTEMBER 26, 2018
Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams.
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2018
Rebrands are almost always tricky, but they can pay big PR dividends. (Just ask IHOB !) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts.
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Agility PR Solutions
SEPTEMBER 26, 2018
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. According to the research, more than half of people (55 percent) are likely to research a company and its products if they value the content it produces and […]. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.
PRSay
SEPTEMBER 26, 2018
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” “Acting ethically as a communicator to me starts at a person’s core. A communicator who acts ethically is committing daily to morally practice with a level of excellence, advocacy, and fairness when someone is watching and t
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
SEPTEMBER 26, 2018
What image does your company project to the public? Does your target audience consider you to be a professional business with a sophisticated and intelligent vibe? Is it more of a friendly and fun image you portray? Or is it an image you’d rather not spend too much time thinking about because it’s not gone […]. The post 3 strategic tips for improving your brand image appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
SEPTEMBER 26, 2018
It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see. These days, it seems as if positive news is hard to find from the moment you log on, and no matter how much one person argues, views are rarely changed […]. The post The Facebook crisis: When to respond—and by that we mean, don’t appeared first on Agility PR Solutions.
5W PR
SEPTEMBER 26, 2018
If 2017 was the year of the influencer , where does that leave us now? The third annual Launchmetrics State of Influencer Marketing Report at the end of last year was clear: 88 per cent of industry professionals found influencer marketing strategies to effectively raise brand and product awareness. But the world of influencer marketing isn’t all big names and six-figure follower counts: firms have a choice between macro and micro-influencers, and they may be overlooking the power of the latter.
Agility PR Solutions
SEPTEMBER 26, 2018
New research from north of the border shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from Toronto-based CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 percent) of senior-level marketers in Canada have not changed or evolved their marketing strategies in […].
Muck Rack
SEPTEMBER 26, 2018
10 incredibly useful tools for journalists (Tell us your favorites!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR in High Definition
SEPTEMBER 26, 2018
Tech wizzes from the University of Tokyo and Keio University have created a robotic system called ‘Fusion’ that gives the wearer an extra head and two arms. It sounds completely wacky and does look a bit peculiar when you see it on a human. Worn like a backpack, the makers have described it as ‘full body surrogacy for collaborative communication.’. The system is operated remotely using a VR headset and controls, with the idea that the operator has the same perspective as the user.
HMA Public Relations
SEPTEMBER 26, 2018
Surprise!! While you’re off exploring ice glaciers and deepening your love of whales, we wanted to come together to wish you a very happy birthday! I […]. The post HAPPY BIRTHDAY ALISON! appeared first on HMA Public Relations.
PR in High Definition
SEPTEMBER 26, 2018
When a new technology arises, we like to think that it will change something for the better. Take Facebook, for example. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. No one really expected the impact it would actually have 14 years after it first went live – from hosting inauthentic accounts and pages , to the Cambridge Analytica controversy.
Scott Public Relations
SEPTEMBER 26, 2018
The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Recently, they released a new white paper titled “A Roadmap to Telehealth Adoption: From Vision to Business Model” which highlights six critically important concepts to keep in mind as stakeholders collaborate to make the vision of telehealth a successful model for busi
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
SEPTEMBER 26, 2018
In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? and the list of new responsibilities and tasks goes on. Finally making my way to the cinema to watch The Incredibles 2 with my nieces recently, it made me think how I feel at work some days, mentally and physically stretched like a taut elastic band.
PR in High Definition
SEPTEMBER 26, 2018
Last month, Hollie raised a lot of excellent points about how to strike a balance between novelty and innovation in creating a communications campaign and as I read it, something interesting occurred to me. A company’s communications very much depend on its stage in a lifecycle – and there are often a few common ‘inflection points’ along this winding road.
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