Mon.Jan 09, 2023

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Reputation Management Thought Leadership

The Hoyt Organization

If you want to transform your brand, then you must embrace reputation management. What is reputation management? It is the practice of monitoring, safeguarding and improving a company’s image or standing. It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. To be successful at reputation management, […].

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3 trend predictions for wellness journalism in 2023

Agility PR Solutions

New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the woman-owned public relations firm for better-for-you brands. Credibility is king Disingenuous news is on the rise, and journalists […].

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What Is a Buyer’s Journey and Why Is It Important?

PR 20/20

S tudies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-makers prefer remote human interactions or digital self-service over face-to-face interactions. Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs.

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As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023

Agility PR Solutions

Consumers’ loyalties certainly aren’t etched in stone as we enter the new year—in fact, only 12 percent of respondents to a new survey from marketing automation firm ActiveCampaign said big-box retailers exceed their overall customer experience expectations, signaling ample opportunity for small and midsize businesses (SMBs) to swoop in and gain their loyalty.

Retail 78
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why You Need a Buyer Persona for Social Media (And How to Create One)

Buchanan PR

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests. It creates a fictional character that the company can speak to, directly addressing his or her pain points and opportunities.

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#MediaMonday – Steve Stockmar

HMA Public Relations

It's time for another #MediaMonday feature! This one comes to us from Steve Stockmar, editor of the Glendale Independent and Valley arts & culture editor for YourValley.net. Meet Steve and hear more about his outlet in this post.

Meeting 79
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An “interview” with ChatGPT: What is public relations? How has PR changed? Will AI replace comms pros?

Agility PR Solutions

We interviewed ChatGPT about public relations and, while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals” Over the holidays, I read an “interview” that Marty Weintraub of AimClear conducted with […].

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Six months in directing TBN: Lessons and Takeaways

Karen Freberg

Happy 2023 and the start of another academic year! There is always a new feeling towards the start of a new year and even academic term. No grades have been set, publications for the year start from square one, and everything is fresh and ready to go. While working on prepping for my classes (including teaching social media for the 12th year AND tenth officially at UofL), and working on the second term as Director of The Bird’s Nest.

Agency 75
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Why Women are Walking Away from Their Companies – And How to Get Them Back

Stern + Associates

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. These results, derived from over 333 companies surveyed in McKinsey’s 2022 Women at Work study , reveal that even the best-intentioned organizational diversity, equity and inclusion (DEI) efforts simply aren’t cutting it.

Company 62
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to become notable and quotable with Shanita Akintonde | On Top of PR

Axia PR

In this episode, Shanita Akintonde, CEO of ShanitaSpeakes, joins host Jason Mudd to talk about how you can sell your company’s sizzle. She describes how to build anticipation and brand loyalty for your company as well as ways to make your company notable and quotable. She provides examples of large brands selling themselves successfully and explains how you can do it for your company too.

How To 62
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What Should Be Considered When Companies Weigh in on Controversial Social Issues? Takeaways from Companies’ Reactions to Roe V. Wade Reversal

Institute for Public Relations

This blog is provided by the IPR Cision Insights Fellowship The Roe v. Wade reversal led to a series of ongoing protests both in support of and against abortion. The discourse put every company that does business in the U.S. in a tricky situation: determining how to strategically respond to this issue without offending their … Continue reading What Should Be Considered When Companies Weigh in on Controversial Social Issues?

Company 64
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A Conversation with ChatGPT About AI and PR

Landis PR

By Diana Haven & ChatGPT. You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, c

Ethics 52
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The Role of Alternative Social Media in the News and Information Environment

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social — and the type of content on the sites. A multi-method research approach was used, including a survey of 10,188 U.S. adults on … Continue reading The Role of Alternative Social Media in the News and Information Environment → The post The Role of Alternative S

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Meet the Media: Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group

Bianchi Biz Blog

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. I also act as the editorial producer for SAE.org. Can you tell us what types of stories, trends or issues are on your radar now?

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Small Businesses Most Trusted to Make Changes in Advancing Equity

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion The Harris Poll and U.S. News and World Report examined Americans’ views on equity, discrimination, and how businesses have addressed these issues. An online survey of 4,085 U.S. adults was conducted from Oct. 21-30, 2022. Key findings include: — 64% of all … Continue reading Small Businesses Most Trusted to Make Changes in Advancing Equity → The post Small Businesses Most Trusted to Make Chan

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Owned media outperforms earned media at CES 2023

NewsWhip

The Consumer Electronics Show wrapped up over the weekend in Las Vegas, and it was auto brands that dominated the headlines this time, with half of the top articles being about vehicles — with electric cars grabbing the headlines in a big way. . CES has always been more about headline generation than actual public interest, as the conference has been a media darling for years.

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