Mon.Sep 28, 2020

Using Public Relations as a Force Multiplier for Growth

Ronn Torossian

Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide. Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle.

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7 tips for optimizing your reputation with a client

Agility PR Solutions

There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive effects.

How employee resource groups enhance internal comms efforts

PR Daily

Communicators share how they’ve leaned on employee affinity groups to respond to recent events. As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How influencer marketing can create brand connections in unstable, crisis-ridden 2020

Agility PR Solutions

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses.

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PR tips for building a strong email list

Agility PR Solutions

For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as powerful as it used to be.

Media Moves at The New York Times, Business Insider, Spotlight PA Merges With PA Post

Cision

New Managing Editors at Phoenix Business Journal, KOKI-TV, and more. Media Blog

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more. Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct.

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Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. And as buzzwords go, it's a concept that's very often misunderstood. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Fråga juristen: Vanliga brister i insiderförteckningar

Cision

MCL:s jurist André Branéus redogör för några vanliga brister som Finansinspektionen uppmärksammat under en kartläggning av 24 slumpmässigt utvalda emittenter på samtliga marknadsplatser i Sverige. Sverige Blogg

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Social media, meet ecommerce: a quick guide to social commerce

Awario

Read to find out what social commerce is, how it's impacting ecommerce, and ways to integrate it with your overall digital sales strategies

#MediaMonday – Amy McConnell

HMA Public Relations

Happy #MediaMonday! Today feature comes from owner of East Valley Moms Blog, Amy McConnell. Before creating her site, she worked in PR for a decade. Learn more about Amy by clicking the link! The post #MediaMonday – Amy McConnell appeared first on HMA Public Relations.

Marketers struggle to forge the future of CX—what’s going wrong?

Agility PR Solutions

As today’s companies look to marketing chiefs to deliver winning customer experiences (CX)—not just promote brands—the urgency to revive businesses has accelerated the rise of the data-driven marketer to turn data insights into action. Yet the data story for many marketers is incomplete.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What we learned from the Facebook ad boycott: There’s still work to do

Muck Rack

What we learned from the Facebook ad boycott: There’s still work to do

ICON 2020 Preview: Lata Nott on Communicators, First Amendment Freedoms and ‘Expensive Attention’

PRSay

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area.

PR Voice: What is and How to Develop your Public Relations Voice

5W PR

What is a Public Relations Voice? A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice.

Media Moves at The New York Times, Business Insider, Spotlight PA Merges With PA Post

TrendKite

New Managing Editors at Phoenix Business Journal, KOKI-TV, and more

The importance of SEO freshness factor

Axia PR

Do you know about the freshness factor? It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones. This is where website management triggers your online visibility.

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Fråga juristen: Vanliga brister i insiderförteckningar

TrendKite

MCL:s jurist André Branéus redogör för några vanliga brister som Finansinspektionen uppmärksammat under en kartläggning av 24 slumpmässigt utvalda emittenter på samtliga marknadsplatser i Sverige

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The Ultimate Guide on Creating the Best Press Release

PR Fuel

An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements. There’s an art to writing the best press release. If you’ve never written one before, this might sound daunting. Luckily, we’re here to help.

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Meghan and Harry ‘to be filmed for Netflix fly-on-the-wall reality series’

Mark My Words

Heart It was been reported that Prince Harry and Meghan Markle will appear on camera in a new Netflix series. Prince Harry and Meghan Markle will reportedly feature in a new reality series that will show a ‘glimpse into their lives’ The couple are thought to have signed a £112million deal with the streaming service, where it was originally thought they would work behind-the-scenes – but a new report from The Sun has claimed that they will also feature on screen.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Conference season is the most wonderful time of year. And just like every other facade of life in 2020, our team’s conference season looked quite different this year.

Harry was in talks with Goldman Sachs to bolster one of his charities, not Sussex Royal Brand: Royal insider

Mark My Words

Pop Times Even before Megxit happened, Harry reportedly wasted no time in striking lucrative deals with an investment bank that would pave the way to riches for him and Meghan Markle in the future when they were no longer a part of the British monarchy. In order to do that, Harry reportedly entered into talks with American global banking giant Goldman Sachs, who experts believe can get the value of their brand, Sussex Royal, skyrocketing in just a few years.

THE ONLY WAY IS SUSSEX Prince Harry and Meghan Markle agree to film Netflix reality series despite ‘media intrusion’ moan

Mark My Words

The Sun PRINCE Harry and Meghan have agreed to be filmed for a fly-on-the-wall reality series. It had been thought that a £112million Netflix deal would have them work only behind the camera — but a source said Meghan wants the world to see the “real her”. They added: “It will be tasteful. They want to give people a glimpse into their lives.” The Sussexes moved to the US after moaning about alleged media intrusion.

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Meghan Markle and Prince Harry ‘have agreed to star in fly-on-the-wall Netflix reality series with cameras following them for three months’ as part of $150m deal

Mark My Words

Mail Online The Duke and Duchess of Sussex are said to have agreed to star in a fly-on-the-wall Netflix reality series with cameras following them for three months. Prince Harry and Meghan Markle are hoping to ‘give people a glimpse into their lives and see all the charity work they do’, according to a source. It comes after the royal couple signed a £112million Netflix deal to make TV series, films and children’s shows for the streaming service.

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