ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

B2B 170

B2B Social Media Media Education 170

Axia PR

OCTOBER 8, 2018

3 tips to improve your pitches. For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. "What will your second paragraph say?" he asked. He explained that he wanted human interest.

Pitching 72

Pitching Writing Media 72

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building.

Community 148

Community Big Data Media Resources 148

PRSay

OCTOBER 8, 2018

For Secretary Robert B. Reich, the key to civility is listening — but perhaps not in the way we’ve grown accustomed to over the past few years. . During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background.

Conference 130

Conference Television Viral Banking 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

OCTOBER 8, 2018

Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value? British anthropologist and evolutionary psychologist Robin Dunbar suggests that the maximum number of relationships that an individual can maintain is 150. His research found a correlation between primate brain size and the average size of a social group.

LinkedIn 104

LinkedIn Agriculture Energy Reputation 104

PRSay

OCTOBER 8, 2018

Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. “I’ve said it before and I’ll say it again: If we are going to communicate with a rapidly changing world of stakeholders in ways that are authentic, resonant and relevant, it is imperative that we treat ramping up diversity in our industry as an urgent, hair-on-fire emergency,” said Harrison, president of the PRSA Foundation, during a presentation at today’s General Session

Conference 100

Conference Education Leadership Travel 100

Brand24

OCTOBER 8, 2018

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Analysis 107

Analysis Social Media How To Media 107

Agility PR Solutions

OCTOBER 8, 2018

In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured—Forbes, Fast Company and Wall Street Journal, to name a few. But what is talked about and measured less often are the results of hyperlocal […].

Measurement 85

Measurement Journalism Company Media 85

5W PR

OCTOBER 8, 2018

When it comes to decisions about a family’s health, women are in charge. The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. However, gender-based advertising is a hard act to follow. There is a thin line between a successful and a disenchanting gender-based campaign.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

OCTOBER 8, 2018

As brands are realizing, today’s consumers want businesses and leaders getting involved and taking sides on social and cultural issues—almost 4 in 10 (38 percent) of Americans are favorable toward CEO activism and 39 percent believe CEOs have a responsibility to speak out. A new survey from comms giant Weber Shandwick homes in on the […]. The post New Weber study finds tech pros—especially women—overwhelmingly support CEO activism appeared first on Agility PR Solutions.

Study 70

Study Survey Consumer Brand 70

HMA Public Relations

OCTOBER 8, 2018

Today’s #MediaMonday comes to us from a publisher with a whopping list of media outlets. It’s none other than Charlene Bisson, Arizona publisher for Independent Newsmedia, […]. The post #MediaMonday – Charlene Bisson appeared first on HMA Public Relations.

Publicity 40

Publicity Media 40

Agility PR Solutions

OCTOBER 8, 2018

As retailers prepare for the competitive holiday shopping season, they are putting more emphasis on their customers’ in-store experiences and are making hiring decisions that reflect that trend, according to a new retailer survey from organizational consulting firm Korn Ferry. The research found that nearly 15 percent of retailers are looking for employees who better […].

Retail 65

Retail Brand Branding Survey 65

Agility PR Solutions

OCTOBER 8, 2018

While overall social media use clearly remains high among consumers, concerns related to security, privacy, and legitimacy are sabotaging social commerce, reveals a new study from digital commerce consulting firm SUMO Heavy exploring the impact of social media on consumer behavior and how emerging social features like messaging chatbots can better serve brands and retailers.

Consumer 65

Consumer Privacy Retail Social Media 65

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

OCTOBER 8, 2018

According to new research from Ketchum, consumers are conflicted about technology’s growing role in their lives—signaling that the technology industry may be facing a permission tipping point. A tech-savvy group of consumers is emerging—dubbed “Techruptors,” this cohort is most likely to disrupt the technology industry by demanding changes in the way tech companies operate and […].

Study 65

Study Industry Technology Consumer 65

Agility PR Solutions

OCTOBER 8, 2018

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media City, The: (@TheCityNY) hires Jere Hester (@Jere_Hester) as Editor-in-Chief. The non-profit news venture will cover New York City when it launches next year. Coverage will include healthcare, transportation, […].

Transportation 65

Transportation Healthcare Twitter Industry 65