ImPRessions - Crenshaw Communications

AUGUST 28, 2018

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then? On-boarding, that’s what. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship.

Agency 136

Agency Meeting Internal International 136

Waxing UnLyrical

AUGUST 28, 2018

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.

Storytelling 105

Storytelling Case Study Writing Creativity 105

The Proactive Report

AUGUST 28, 2018

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire. A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St.

Training 148

Training Social Media Video Employee 148

Flack's Revenge

AUGUST 28, 2018

There is legislation brewing in Europe that could upend digital media. They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts and I never thought I’d agree with such a scheme. But perhaps the time really has come to think the unthinkable and reconsider our Faustian bargain with free.

Privacy 120

Privacy Journalism Government Google 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

AUGUST 28, 2018

“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life. It was a weekend morning and I was hastily dressing for an impromptu business meeting.

Ethics 127

Ethics Meeting Exercises Course 127

Agility PR Solutions

AUGUST 28, 2018

Social media is increasingly essential to marketing success, yet many businesses don’t understand how to find the proper resources for the process. New research from B2B news and how-to website The Manifest finds that businesses primarily use in-house staff for social media marketing, followed by social media marketing software and digital agencies.

Social Media 74

Social Media Trends Report Marketing 74

Brand24

AUGUST 28, 2018

A social media report will help you scale your social media strategy, drive engagement and convert new users into loyal customers. Here's our template!

Social Media 75

Social Media Report How To Media 75

Agility PR Solutions

AUGUST 28, 2018

One of the top challenges for content marketers is figuring out how to get relevant content in front of the right people. And email marketing, with its 4,400 percent ROI, is king of the marketing kingdom. The business benefits of email marketing are endless and only continue to improve. Consider the following impressive statistics: Email […]. The post 13 things content marketers should know about email marketing appeared first on Agility PR Solutions.

Content Marketing 68

Content Marketing Marketing How To Analysis 68

Mark My Words

AUGUST 28, 2018

CBA. Inquistr. Rift between Prince Harry’s wife and her father may not have significant impact on perception of Royals. “I have been watching with a certain amount of interest and it does seem like a bad episode … of Coronation Street , a soap opera,” said British public relations expert Mark Borkowski, who has worked with everyone from Michael Jackson to Mikhail Gorbachev.

Agency 68

Agency Publicity Media 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. That may be changing. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world.

Technology 66

Technology Advertising Advertising Community 66

Brand24

AUGUST 28, 2018

Check tactics which help you find the best ideas for a Facebook ad that you'll audience will love. This article won't tell you how to write your ads but it will help you to find it out on your own.

Facebook 63

Facebook Writing How To Tools 63

Agility PR Solutions

AUGUST 28, 2018

All business communicators need to consider how they can improve brand awareness no matter the size of the company, the amount of success they have had or the industry they are operating in. Brand awareness is crucial to success as no company can succeed when people do not know about their brand—even if they have […]. The post 5 communications tips for boosting brand awareness appeared first on Agility PR Solutions.

Brand 60

Brand Branding Communications Industry 60

Barokas

AUGUST 28, 2018

It only took me three short years into college to realize I wanted to have a career in public relations. During that time, I saw myself doing everything from being a teacher to a forensic scientist. But after I took my first PR class, I realized, hey – this seems worth exploring! So, you know you want to start your career in PR, but you’re not sure what to do next?

Education 60

Education Interviews Pitching Industry 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

AUGUST 28, 2018

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Laura J Keller (@LauraJKeller) has left. Boston Globe: hires Jess Bidgood (@jessbidgood) as a National Political Reporter in D.C. Columbus Dispatch: hires Megan Henry (@megankhenry) as […].

Twitter 60

Twitter Report Industry Media 60

Inbound PR

AUGUST 28, 2018

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes. August 18 was my birthday and it caused me to reflect on all these things and in particular to focus on s uccesses.

Groups 50

Groups 50

Muck Rack

AUGUST 28, 2018

How HEC Paris uses Muck Rack to achieve their PR goals

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PR 20/20

AUGUST 28, 2018

Sometimes, social media can be an enigma. You manage your brand’s social media presence, and you post stimulating photos with catchy captions day in and day out. Unfortunately, your fans don’t seem to see it that way, and you die inside at the measly 33 likes you received on your last Instagram photo. Your competitors, on the other hand, are falling asleep each night to sweet dreams of likes, comments and DMs galore.

Social Media 64

Social Media Brand Branding Media 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity