Thu.May 31, 2018

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How CEOs Should Use Data In A PR Crisis

Onclusive

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours.

Crisis 191
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The Importance of Empathy in Media Relations

PRSay

Back in the old days, I was unconsciously obsessed with protecting myself from failure. I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. How do you do it? How do you do it effectively? These days, I realize that a perspective like that actually built a wall between me and the people I should have been trying to help.

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Don’t Stop Preparin’ – Why Just Having a Crisis Plan Isn’t Enough

Barokas

Credit: WiffleGif. In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. We know it should be thoughtful and thorough enough to include all of the major elements – phone lists, sample holding statements and written procedures – that our panicked brains will forget the moment the client tells us “there’s a situation on our hands.

Crisis 74
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15 insider tips for earning media coverage for your company

Axia PR

As public relations experts, we regularly secure earned media coverage for our clients at major news outlets. If you’re struggling to earn coverage for your company, use these insider tips to help you improve your media relationships and increase your earned coverage.

Company 63
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Culture Is Key to Being a ‘Best Place to Work’

Offleash

By Julie Tangen. Some companies think craft beer and free lunches is what company culture is all about. While it may attract talent initially, dedication to employees’ overall well-being is what brings talent in—and what retains it long term. Google and Facebook were two of the first companies to focus on the needs of their people, and both grew tremendously without ever losing focus on the critical nature of culture.

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Datelines in Public Relations Writing

HMA Public Relations

The correct way to write a dateline. The post Datelines in Public Relations Writing appeared first on HMA Public Relations.

Writing 40
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5 Pillars of PR Success

ImPRessions - Crenshaw Communications

What separates the good from the truly great when it comes to the success of a public relations program? Beyond native talent and strong skills, there are lessons on execution and optimization that simply come with experience. 5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. In the same way, earned media coverage may seem spontaneous, but it’s typically the result of a long-term plan.

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Getting hired and getting ahead in PR

Stephen Waddington

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle.

Local 60
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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Guest Post by Kerry O’Shea Gorgone. Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.