Sat.Jun 07, 2025

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Crafting Media Outreach With Product Roadmaps

Ronn Torossian

Learn how product roadmaps can drive media outreach by communicating company vision, planned features & strategic direction while building credibility as industry leaders The post Crafting Media Outreach With Product Roadmaps appeared first on.

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Amplifying Authenticity With User-Generated Content in PR

5W PR

User-generated content (UGC) has become a powerful tool for PR professionals seeking to build authentic connections with their audiences. According to recent studies, 79% of consumers say UGC significantly impacts their purchasing decisions, making it an invaluable asset for brand storytelling and reputation management. PR teams now recognize that traditional promotional content alone isn’t enough – modern audiences want to hear real voices and experiences from fellow consumers.

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They’re perfect – until they aren’t’: why are people so interested in the Beckxit beef

Mark My Words

The Guardian The timing of the Glamour piece was terrible or brilliant, “depending on whose publicist you were”, said the PR agent Mark Borkowski, who helped revive Noel Edmonds’ career. But however you look at it, it is “absolutely a war of spin”, he said of the shoot. “It’s what I call a visual soundbite. These images often don’t always have the meaning we imbue them with.

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