The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washing

Storytelling 31

Storytelling Technology Publicity Exercises 31

HMA Public Relations

AUGUST 21, 2019

As the school year starts back up, Abbie is getting ready to teach another class for ASU. Read more about her journey from in-person to online teaching. The post Those that do, teach appeared first on HMA Public Relations.

Publicity 50

Publicity Small Business 50

Agility PR Solutions

AUGUST 21, 2019

Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion. HubSpot defines earned media as any third-party material written about your business that you haven’t paid for. […].

Marketing 96

Marketing Media Analysis Media Relations 96

Konnect Agency

AUGUST 21, 2019

It’s Sunday night, you have a press release hitting the wire at 8:00am Monday morning, need to get pitches out for National Chocolate Day and have four back-to-back client meetings — cue the ‘ Sunday Scaries.’ As a publicist working in a fast-paced PR agency , the Sunday Scaries can be a side effect of an industry that seemingly never sleeps. Media is an ever-changing landscape and new stories pop up every second, some of which you need to act fast to capitalize on.

How To 75

How To Pitching Print Agency 75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018. The team at Prohibition has run lots of live streaming events, of all shapes and sizes including this recent example (below) for our client Skipton Building Socie

Facebook 70

Facebook Film Video Mobile 70

Mark My Words

AUGUST 21, 2019

Jessica Mulroney, perhaps the closest and most loyal of Meghan Markle’s inner circle has posted to Instagram citing racist bullies as behind the criticism of her friend. Sorry, but this is an example of the inner circle clutching at straws. It’s the Sussexes insistence on a version of privacy in an age of absolute scrutiny, that is their real Achilles heel.

Privacy 60

Privacy Instagram Examples Crisis 60

Agility PR Solutions

AUGUST 21, 2019

In an age of increasing automation and artificial intelligence, new research from management consulting firm A.T. Kearney finds that execs around the world foresee a rapidly evolving operating landscape in the year ahead. Even as technological advances saturate business and workplace practices, these execs are recognizing the differentiating role of non-technical and interpersonal skills such as […].

Technology 60

Technology Trends Publicity 60

Culpwrit

AUGUST 21, 2019

By Dr. George Watts and Laurie Blazek Young professionals often underestimate the importance of developing a strong relationship with their manager. They believe that being a solid performer is enough; that simply doing a good job will magically open doors in the future. This is inaccurate thinking that can derail even the most promising careers. […].

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Agility PR Solutions

AUGUST 21, 2019

As we head into the final stretch of summer break for U.S. students, who typically return to school in mid-August, Agility PR Solutions’ Back to School media tracking analysis (for coverage between July 30 and August 12) noted an ongoing steep increase in weekly coverage volumes. In the most recent full week of our study, we […]. The post The 2019 back-to-school homestretch—Agility’s analysis and media tracking appeared first on Agility PR Solutions.

Analysis 60

Analysis Media Study Trends 60

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Communications

Flack's Revenge

AUGUST 21, 2019

It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your logo. The messages – i.e. the copy surrounding the graphical components – might have been hypey but seldom were too controversial.

Brand 136

Brand Branding Exercises Advertising 136