Prowly
MARCH 21, 2018
Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.
Flack's Revenge
MARCH 21, 2018
In my last post , I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is the exact scenario their system uncovered, as I shared). I thought my readers would want to know more, and NewsWhip Editorial Director Benedict Nicholson kindly agreed to answer the following questions: The gra
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Prowly
MARCH 21, 2018
The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world. The post The One Thing You Need if You Want to Become a Communicator of the Future appeared first on Prowly Magazine.
Ronn Torossian
MARCH 21, 2018
The desk is the central point of any workspace , and important part of productivity for most professionals. Whether it’s a small desk in a cubicle at a standard office, or a large desk within a private home office space , choosing the right furniture can be the key to transforming productivity in any workplace. Ultimately, there’s no one-size-fits-all method to choosing the best office desk, but there are things that any professional can do to make sure that they’re prepared &#
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR News
MARCH 21, 2018
It can be delicate, a disaster or at least ironic when a brand that bases its business on something is shown to be deficient in it. For example, Equifax, which was built on security and securing peoples’ financial data, demonstrated over the summer to be irresponsible on data security issues. Ditto Wells Fargo, an iconic brand… Continued. The post ‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates appeared fi
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR in High Definition
MARCH 21, 2018
Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. Getting a ‘celebrity’ – that’s a person with influence in the eyes of your audience, so could be someone we traditionally view as a celebrity, but it could also be a 15 year-old YouTuber raking up fans – to use your product or service in their environment has proved to be a successful marketing technique so far, particularly for brands trying to delve into the younger, more social media-
Melissa Agnes
MARCH 21, 2018
Image: Captain Ready, of Houston PD, and Melissa Agnes at the Houston Livestock Show and Rodeo. I’m very blessed to work often with law enforcement and those serving in the public safety profession. For example, I’ve worked with the cities of LA, Santa Monica, Beverly Hills, West Hollywood, the Ottawa Police Service, Houston PD, NATO, and many others–helping them become crisis ready.
PR in High Definition
MARCH 21, 2018
With the recent snow and generally chaotic #BeastFromTheEast, it’s safe to say we’ve all gone a bit weather crazy. If you’re like us (or frankly if you live anywhere in Europe), your social media feeds were probably filled with snowy snaps and icy Instagrams as people braved the cold conditions to build snowmen and enjoy the unusual scenes at work (our office even made it into PR Moment !).
HMA Public Relations
MARCH 21, 2018
Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release. The post What is a News Release? appeared first on HMA Public Relations.
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PR in High Definition
MARCH 21, 2018
We’ve all got a friend who just goes on and on and on. Their stories are far too long. We’ve all read, or rather skimmed those social posts that are just rants, raves or rambles. The sad truth is that no-one is as interested in your story as much as you are and people have incredibly low boredom thresholds. We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness.
The Hoffman Agency
MARCH 21, 2018
By Jason Cao . Hoffman China General Manager. Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.
PR in High Definition
MARCH 21, 2018
Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. Facebook’s latest move to be supportive is to help with the forthcoming GDPR regulations.
Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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