Sun.Jun 26, 2022

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New insights around online privacy, personalization, digital marketing and media preferences

Agility PR Solutions

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. Key findings include: Most people want web personalization Seventy-one percent of respondents indicated they like having their website browsing experience personalized.

Privacy 176
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Cannes Lions is BACK!

Karen Freberg

I had my first international trip in three years, and it was so good to be back! What better way to take my first trip since COVID impacted the world than to Cannes Lions. As I have shared many times over the years, Cannes Lions has been one of my all-time favorite events to attend. While this may spark some reactions from my fellow colleagues in academia – it is important to say that the value you are able to get from Cannes Lions is beyond what any academic conference can offer to profes

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4 ways PR firms can improve security and avoid cyberattacks

Agility PR Solutions

All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is public relations. You cannot be lax when it comes to […]. The post 4 ways PR firms can improve security and avoid cyberattacks appeared first on Agility PR Solutions.

Publicity 148
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Do’s and don'ts of influencer marketing

Axia PR

Influencer marketing can improve your brand if done effectively. Influencer marketing is one of the most successful and result-oriented ways to increase your brand’s awareness. It is a strategic way of marketing to connect your brand with an audience similar to your niche, bringing you high-quality leads. Since social media networks have taken off, influencer marketing has become more important than ever.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Workplace PR: LGBTQ+ inclusion efforts yield positive impacts, but challenges persist

Agility PR Solutions

New Deloitte research finds many organizations are prioritizing LGBT+ inclusion, creating an overall positive impact in the workplace, according to nearly 80 percent of respondents in the firm’s latest report, LGBT+ Inclusion @ Work: A Global Outlook. The research reveals that more than 70 percent of LGBTQ+ employees are more inclined to stay with their current […].

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15 best Agile project management practices you must implement

Agility PR Solutions

Agile is a method for project management using sprints or short development cycles. It helps focus on constant improvement while developing products or services. Software methods for incremental development started back in 1957. But the Agile methodology was only discussed in depth in the 1970s. Now communities for project management make use of this method […].