Wed.Aug 11, 2021

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Pitch the Media

PR for Anyone

You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The answer is no. The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.

Pitching 223
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Unique Ways PR Pros Can (and Should) Consume News

ImPRessions - Crenshaw Communications

PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215% , showing that we rely more on the news than ever before. . One of the best and easiest ways to position executives as thought leaders is by taking advantage of relevant news stories as soon as they break. “ Newsjackin

Consumer 193
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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.

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5 tips for creating a plan and improving your content marketing

Agility PR Solutions

Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content marketing. Visitors to your site want to see good quality, reliable content that’s […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Follow These 9 Fashion News Sites During Fashion Week (& Beyond)

Cision

Each month we highlight several news sites under a timely category. Here are some of our favorites for fashion news.

Fashion 156

More Trending

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Four ways to keep your digital marketing strategy up to date

Axia PR

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?

Strategy 118
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Tips for incorporating data in your PR strategy

Agility PR Solutions

We all know that customer data plays a crucial role in marketing. Companies use it to define targeted custom groups, figure out spending habits, analyze the interests of their clients, and create a set of products around that data. Customer data is a powerful tool. Knowing that, can we somehow use data in PR? Is […]. The post Tips for incorporating data in your PR strategy appeared first on Agility PR Solutions.

Data 148
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What is Facebook Reach?

HMA Public Relations

When it comes to Facebook, there are some best practices to boost your reach and be sure that your content is getting in front of as many eyes as possible. Click the link to learn more!

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Try before you buy: the price of expert shopping

Practical Law Construction

When it comes to replenishing my wardrobe, I have little patience for the careful selection of clothes for style and fit (this should come as no surprise). Instead, I am one of those who buys a job-lot of clothes once or twice a year to see me through the next couple of seasons. When I may not have been sufficiently realistic about size, I rely on the ability to change my mind and send things back or exchange for something more appropriate.

Hotels 52
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Misinformation prep: Lessons for brands from the world’s leading NGOs

NewsWhip

Misinformation has long been seen as the concern of NGOs and the media, with fake news brought to the fore more than ever before under the Trump presidency, but its scope has begun to broaden even more in the last couple of years. . At NewsWhip, we’ve spent years working with organizations such as First Draft and the WHO, who are at the cutting edge of these trends.

Brand 78
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Lack of “Trump Tension” knocks down TV viewership rates—but is media trust improving?

Agility PR Solutions

The news-cycle rollercoaster and news-consumption patterns continue to warp among consumers—and baffle communicators. While recent TV news has covered the COVID pandemic, the Delta variant, ongoing Democrat vs. Republican political tug-of-wars, the January 6th Insurrection Select Committee, the Infrastructure negotiations, the Olympics, and flights into space, viewer interest in TV news has literally slowed, reveals […].

Media 157