Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post – the first in a series breaking down key information shared in the report – we talked about benchmarks for average social media and news engagement of news releases.

Social Media 322

Social Media Study Mobile Report 322

Ronn Torossian

JANUARY 31, 2020

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. This is unfortunate, since these elements can make or break a campaign. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices. Think about the incredible […]. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Strategy 195

Strategy Marketing Mobile Agency 195

Cision

JANUARY 31, 2020

What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?

Communications 228

Communications Industry 228

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (an

Measurement 156

Measurement Case Study Creativity Course 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 31, 2020

How to Boost your D.I.Y. PR Campaign.

How To 276

How To 276

Steve Barrett on PR

JANUARY 31, 2020

Classical music artists such as Yo-Yo Ma no longer rely on reviews and local media coverage to promote their work - instead, they have created direct relationships with fans through owned and social media channels.

Media 106

Media Local Social Media 106

Cision

JANUARY 31, 2020

Ashley Brown joins ABC’s ‘This Week,’ Sahil Kapur new at NBC News, and more.

Media 120

Media Blogging 120

Muck Rack

JANUARY 31, 2020

62 PR conferences and events you don’t want to miss in 2020

Conference 147

Conference 147

Konnect Agency

JANUARY 31, 2020

This may be hard to believe…but it’s still January. January may just be the longest month of our lives – coming right after the festive holiday season where all productivity went out the window. As a busy publicist in our Los Angeles Public Relations firm, I couldn’t have been happier to have some time off to shut down and recharge. But after a few months of celebrations, stints of time-off, the excitement of giving/receiving gifts, eating (and drinking) just about anything put in front of you,

Chemicals 72

Chemicals Exercises System Study 72

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Brand

Prohibition

JANUARY 31, 2020

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward 10 years, and even though celebrities still have a role to play, an ‘influencer’ can now refer to anyone who has an established social media following and is considered to have ‘influence’ over their followers. A post from a celebrity may reach a large group of people, but these may not necessarily be engaged with your brand.

Marketing 62

Marketing Social Media Engineering Instagram 62

Axia PR

JANUARY 31, 2020

How to properly use these location-specific digital techniques. Digital marketing is a tricky domain with plenty of jargon that can leave you scratching your head. Take, for example, geofencing and geotargeting. Although they sound similar, these location-based strategies are quite different. Learning the difference between geofencing and geotargeting can significantly enhance your overall digital marketing efforts and your ROI.

Examples 62

Examples Strategy Marketing How To 62

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. Licking my wounds and considering a new career, I learned of the nascent industry of dev bootcamps.

Technology 59

Technology Web System Course 59

HMA Public Relations

JANUARY 31, 2020

Happy #FunFactFriday! Check out these fun facts about the Super Bowl to celebrate everyone’s favorite excuse to spend a day eating finger foods. The post #FunFactFriday – Super Bowl appeared first on HMA Public Relations.

Publicity 42

Publicity 42

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. Licking my wounds and considering a new career, I learned of the nascent industry of dev boot camps.

Technology 52

Technology Web System Course 52

Culpwrit

JANUARY 31, 2020

By Morgan Miller With almost 40 years of experience in the marketing and advertising industry, George L. San Jose has experienced the highs and lows of the ever-changing advertising landscape. At the beginning of his career, George landed a job as a salesman for a health and beauty company and was eventually promoted to regional […]. The post Multicultural Marketing Guru Shares His Career Story and Underscores Importance of D&I appeared first on culpwrit.

Marketing 42

Marketing Advertising Advertising Industry 42