ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation.

Media 333

Media Pitching Report B2B 333

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals. In all channels, B2I is defined as gathering and understanding current and prospective customer’s preferences and requirements […].

Financial 157

Financial B2C Brand Branding 157

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand? If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they ar

Pitching 130

Pitching Nonprofit Financial Insurance 130

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network.

Hotels 138

Hotels Travel Privacy Engineering 138

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 30, 2021

When developing a business’ marketing and PR campaigns, it’s often wise to involve team members who may not necessarily belong to marketing or PR departments. Sometimes, however, business owners and managers overlook certain team members who could contribute valuable insights during the process. For example, if your business has a corporate accountant (whether they be […].

Corporate 135

Corporate Examples Marketing Publicity 135

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology.

Survey 118

Survey Communications Ethics Measurement 118

Prowly

JUNE 30, 2021

Whether you want to boost your brand visibility, earn powerful backlinks or get the word out about a new product release, media coverage is the best way to get your company noticed. Unfortunately, though, getting the attention you deserve isn’t as simple as it might seem. Successfully gaining positive media publicity takes time, hard work, […].

Pitching 104

Pitching Writing How To Media 104

PRSay

JUNE 30, 2021

What should have been a festive occasion turned deadly this month when a vehicle suddenly accelerated and crashed through marchers stepping off in the annual Stonewall Pride parade in Wilton Manors, Fla. A 75-year-old member of the Fort Lauderdale Gay Men’s Chorus died instantly and another sustained critical injuries on Saturday, June 19. The pick-up truck barely missed Congresswoman Debbie Wasserman-Schultz, who was perched on the back of a convertible, and number of local elected officials.

Crisis Communications 100

Crisis Communications Crisis Communications Local 100

Agility PR Solutions

JUNE 30, 2021

There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As a result, social media has transformed from […]. The post Examining social media’s influence on fashion industry sales appeared first on Agility PR Solutions.

Fashion 86

Fashion Industry Social Media Community 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

JUNE 30, 2021

With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.

Marketing 85

Marketing Communications 85

Agility PR Solutions

JUNE 30, 2021

Despite significant hurdles created by the pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’ carts during unprecedented times and resulting in multiple $100 million launches, according to new research from product innovation firm IRI. More than a quarter of the new “Product Pacesetters” launched in […].

Trends 78

Trends Publicity 78

Muck Rack

JUNE 30, 2021

How Allison+Partners uses Muck Rack to achieve PR goals

91

91

Buzzstream

JUNE 30, 2021

They may comprise a mere 10 to 12 words, but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. Many were trashed after reading just the subject line, others, after reading the introduction.

Writing 71

Writing Pitching Study Data 71

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer