Wed.Apr 28, 2021

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Journalist Pet Peeves in 2021 – Similar to the Past, but Amplified – Insights From Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey.

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Encouragement to Start the Rewarding APR Journey

PRSay

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. This month is a reminder to me about one of the best career decisions I ever made — one that almost didn’t happen. As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professi

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7 Surefire Ways to Get Yourself on a Reporter's "Block/Don't Call" List

Cision

Lessons from Cision's 2021 State of the Media report.

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Breaking the language barrier in today’s international influencer marketing industry

Agility PR Solutions

Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with influencers on their marketing campaigns. People trust other people, that’s why. In this article, we’ll find […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Filling the Missing Data Void

5W PR

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data.

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Get to know Anthony Noto, co-founder of the 'Who's Saving The Planet?' podcast

Muck Rack

Get to know Anthony Noto, co-founder of the 'Who's Saving The Planet?

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Many brands struggle due to lack of team inclusion and brand ownership

Agility PR Solutions

A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process. The firm’s newly released State of Brand Ownership Report, analyzing insights from over 750 leaders from brand, marketing, and design teams at […].

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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic. Many blockbusters delayed their releases to coalesce better with when audiences would be allowed back in cinemas, and despite a series of historic ‘firsts,’ the Oscars failed to capture the public imagination this year. . On Monday, Nielsen reported that the viewing figures for the Oscars had dropped dramatically year over year, and our own data reflects similar trends in engagement to the

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Poor visibility and silos between tech and business impacting ability to deliver outcomes

Agility PR Solutions

Visibility into planning processes and the alignment of software development and delivery processes to business objectives are critical to driving better outcomes. But new research from value stream platform creator Digital.ai finds that more than half of enterprise IT, security, and business decision makers surveyed reported issues providing that visibility and alignment, calling into question […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

HMA Public Relations

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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Commercial newswires with Jason Mudd | On Top of PR podcast

Axia PR

Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

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Enforcing an adjudicator’s decision in Ireland (on a Wednesday)

Practical Law Construction

I have written about adjudication in Ireland a number of times over the years and I’m continuing my infrequent series today with another look at it, this time with a focus on enforcement of an adjudicator’s decision. But first, a recap… Adjudication in Ireland. It all started with the Construction Contracts Act 2013 , which applies to construction contracts entered into after 25 July 2016.

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#16: How the consumer driven news cycle changes PR measurement

NewsWhip

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? Watch webinar. Read transcript. GUESTS. Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Topics.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.