Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late.

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Brand Branding Reputation Crisis 234

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work? And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders?

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Conference Video Software Privacy 170

Stephen Waddington

SEPTEMBER 4, 2020

Brandwatch adds virtual focus groups to platform with Social Panels. Consumer research has been tricky during the pandemic. It’s been challenging to run focus groups and polling. Survey fatigue has also become an issue. Brandwatch reckons it has an answer. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest.

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Groups Tools Reddit Web 140

Steve Barrett on PR

SEPTEMBER 4, 2020

The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.

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Industry Blogging 125

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

SEPTEMBER 4, 2020

Tim Chan promoted at Rolling Stone, Meagan Fitzgerald joins NBC News in Chicago, and more.

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Media Blogging 120

Axia PR

SEPTEMBER 4, 2020

See how a public relations firm does earned media. We’ve previously discussed what earned media is and its role in public relations. However, knowing about earned media is one thing and doing it is another. For someone unfamiliar with this process, it seems almost impossible to know where to begin and how to get through it. However, there is help. At Axia Public Relations, we’ve developed our own system for earned media that we’d like to share with you.

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Media System Publicity How To 62

The Hoffman Agency

SEPTEMBER 4, 2020

By Shereen Masoud-Jointe, Account Executive (Europe). The weekly musical roundup is back after a short break— and worth the wait! As a global collaboration between all of The Hoffman Agency’s offices around the world, the HA Jamz project is international by nature; over the past few weeks though, we’ve gotten an even more eclectic sampling of ear candy. . 65.

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Travel Video Creativity Twitter 36

PR Fuel

SEPTEMBER 4, 2020

Major news outlets publish anywhere between 200 and 500 stories every single day. That often doesn’t include wire stories, which are written and prepared outside the newsroom. Local outlets may publish less. Even so, the frantic pace of the 24-hour news cycle can leave even the best journalists looking for new stories. Business reporters and bloggers will often turn to press releases to find new ideas.

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How To Guidelines Case Study Examples 64