Wed.Nov 10, 2021

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For Chinese Enterprises and Startup Entrepreneurs, How to Pitch International Business Press | Business Wire Blog

Business Wire

Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets. At the same time, they are eager to establish their popularity and reputation overseas and enhance their brand and product image.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. While there are many ways to implement PESTLE analysis in an organization, here are the five general steps to follow: Identify the relevant PESTLE factors and determine the scope of research.

Analysis 195
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Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by creating an engaged community of attendees, but it also allows for a better ROI for both […]. The post Marketing Virtual Events appeared first on.

Marketing 195
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It takes a community to drive change - Socially Mobile launches to candidates

Stephen Waddington

A thank you letter to the PRCA and the Socially Mobile community. Socially Mobile opens for applications today. Thanks to the PRCA for the Mark Mellor, Outstanding Contribution Award. Mark Mellor wrote to Steve Earl and I in September 1998, shortly after starting Rainier PR, to wish us well. It was a measure of his humanity that he took the time to wish an upstart competitor good luck.

Mobile 143
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Steve Jobs once said: “People don’t know what they want until you show it to them.” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out. Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.

Strategy 130

More Trending

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9 recommendations to get the most from your LinkedIn promoted posts

Communications Conversations

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool.

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New research affirms marketers are not focused on company goals

Agility PR Solutions

Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a software-as-a-service company transforming the way marketers plan and budget. The company released the results of […].

Company 98
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Is a Picture Really Worth a Thousand Words?

HMA Public Relations

Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.

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7 tips to engage your audience with interactive marketing

Agility PR Solutions

Gone are the days of television and print ads being the do-all and end-all of marketing. With the rise of social media and customers becoming increasingly vocal about what they want from their products, static marketing is simply a thing of the past. Interactive marketing is a two-way communication approach where the brand’s marketing efforts are […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Inspiring Promotional Videos that will Blow your Mind

Prohibition

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Today, 60% of businesses use video as a tool, with 36% using it on a weekly basis and 94% planning to continue to do so.

Video 62
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NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

Agility PR Solutions

Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position in the NFL, caused the crisis himself by throwing a pass that […]. The post NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up appeared first on Agility PR Solutions.

Crisis 78
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Tips on issuing a video statement during a crisis

Axia PR

A news article was published about your company, which included misleading information, factual errors, innuendos, and even half-truths. This leads to a crisis for your company, especially in the court of public opinion. Your company has several options to handle this crisis: ignore it, create some FAQs to correct the errors, hold a news conference, or issue a video statement during a crisis.

Crisis 62
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More holiday shoppers will use mobile apps to meld online and in-store experiences—is your app ready?

Agility PR Solutions

Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. New research from mobile app experience company Airship and survey partner Sapio Research sheds light on changing […].

Mobile 78
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Webinar recap: 2 podcasters share insider tips on how to pitch podcast hosts

Muck Rack

Webinar recap: 2 podcasters share insider tips on how to pitch podcast hosts

Pitching 112