Muck Rack

AUGUST 21, 2018

Conquering the pitch: A PR pro’s guide to securing feature coverage

Pitching 64

Pitching 64

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Communications Conversations

AUGUST 21, 2018

One of the big drawbacks of working as an independent consultant is that you’re completely disconnected from the workplace and working with other people. And, for me, since many of my clients are more on the senior side, I feel even more disconnected from younger people. Bottom line: I rarely get a chance to work with people like Bianca Jones.

Sports 113

Sports Retail Local Report 113

Ronn Torossian

AUGUST 21, 2018

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.

How To 199

How To Brand Branding Blogging 199

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 21, 2018

Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day. Considering these stats, it’s clear that this feature offers an amazing opportunity for businesses […]. The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions.

Case Study 99

Case Study Instagram Study Groups 99

Agility PR Solutions

AUGUST 21, 2018

When choosing a logo design and color scheme, not many business owners tend to think deeply about how their choices might impact the success of their brand. In fact, a recent poll of small business owners found that 65 percent admitted “personal taste and preference” was the biggest factor in choosing colors for their logo, […]. The post The psychology of logos—how colors and other factors impact brands appeared first on Agility PR Solutions.

Brand 97

Brand Branding Small Business Marketing 97

Critical Mention

AUGUST 21, 2018

In today’s digital world, online reviews can make or break your business. From Google to Facebook to Yelp, what people say about your company matters. Whether it’s a good or bad review, often times it’s about what you do with it that counts. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations.

Customer Service 61

Customer Service Writing Financial Local 61

Agility PR Solutions

AUGUST 21, 2018

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency. A new report from social analytics and […].

Social Media 60

Social Media Brand Branding Privacy 60

PR in High Definition

AUGUST 21, 2018

Innovation. The introduction of something new and a word we hear about all the time in the creative industry. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Inbound PR

AUGUST 21, 2018

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills. Because let's face it, what PR people excel at really is storytelling, often in the written form. That's what PR pros study when they go to university and that's what they do day in and day out.

Video 49

Video Storytelling Measurement Study 49

PR in High Definition

AUGUST 21, 2018

Capturing a moment is done in so many ways these days – through an Insta story, a quick snap on an SLR, even by using a retro polaroid camera. But have you done it through an instant doodle camera? Noticing we were missing having instant doodles in our lives, a clever man named Dan Macnish decided to build an AI-powered camera that creates a cartoon-like drawing, rather than a photograph.

Software 48

Software Google Writing Blogging 48

HMA Public Relations

AUGUST 21, 2018

Last Friday, team members from HMA Public Relations volunteered at Southwest Human Development, stuffing backpacks for children for the upcoming school year. Our first step was […]. The post The Power of Workplace Volunteerism appeared first on HMA Public Relations.

Publicity 50

Publicity 50

PR in High Definition

AUGUST 21, 2018

We all lose focus sometimes. Whether it’s in a daydream or scrolling through social media, occasionally our brains just switch off for no particular reason and we procrastinate. Of course, a bit of procrastination never hurt anybody, but if it’s continually affecting your work, then something needs to be done. In the new world of work, working from home has become more frequent — which is excellent — but sometimes, the distractions at home can be a little too tempting.

Tools 48

Tools Creativity Course Social Media 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

AUGUST 21, 2018

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Here at Solo PR Pro, we love to “nerd out” with new data. As we serve our clients, it’s vital that we keep up with where our potential target audiences are spending time online. That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal.

Social Media 46

Social Media YouTube Media Pinterest 46

PR in High Definition

AUGUST 21, 2018

Wimbledon may be over and done, but while the sun is shining, tennis – followed by strawberries and cream, of course – is always on my to-do list. And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In short, sweaty and exhausting but thoroughly rewarding when it’s done right. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

Karen Freberg

AUGUST 21, 2018

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! Yes, even professors have mentors who still help them out even though it’s been years since they have been in their classes! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out.

Leadership 40

Leadership Social Media Corporate Conference 40

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Many people obsess about this and spend loads of time adjusting their practices to fit what they read is Google’s latest change. Most of this time is completely wasted.

SEO 40

SEO Google Writing Engineering 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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