Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]
Sword and the Script
OCTOBER 13, 2018
Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. His message? In the next five years, he said, Google+ will be Google. Think about the gravity of that proposition given the share of search traffic and ad budgets the company commands.
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