Fri.Nov 17, 2017

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Celebrating This Season’s PR Turkeys

ImPRessions - Crenshaw Communications

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives. Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider the the optics of a move, or they fail to think through the reactions of key constituencies.

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Top 10 Men’s Health Staff on Twitter

Cision

Happy Movember, everyone! This month we are celebrating all things men and men’s well being, so why not put a list together of the top 10 Men’s Health magazine staffers on Twitter. Metrics were pulled on November 17, 2017 and may change overtime. 1. Bill Strickland — Group Editorial Director — 12,008. 2. Ebenezer Samuel — Fitness Editor — 10,394. 3.

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Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Stuart Bruce

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands” It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement,

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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The big problem with the “hustle culture”

Communications Conversations

There’s been an awful lot of talk about “hustle” in the business world lately. I blame Gary V. for 98% of this. All kidding aside, Gary is merely a small part (OK, fine, BIG part) of the larger “hustle culture” that has emerged in the business (and PR/social) world the last few years. And, truth be told, it’s a culture I’ve embraced (in a way) throughout my eight years as a solo consultant.

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Making PR perfectly clear

PR in High Definition

“ Fake news, fake news! Read all about it!” It’s a bit of an oxymoron – news about fake news – and the lines are blurred, making it harder to distinguish what is truly “real”. You would have been hard-pressed to miss the recent speculation around the potential Russian influence on the US presidential elections. It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans.

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Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Stuart Bruce

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has… Continue Reading → The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

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‘Tis the season to be mingling: how to network like a pro

PR in High Definition

Okay, we know that Christmas is still a fair way away, but as you will know – the festivities are already beginning, and perhaps you’re already counting down the days until your time off. With Christmas season in swing, your calendar is almost certainly filling up with all kinds of events and that means you’ll be having to do some networking. For many people, networking often springs a few things to mind: awkward small talk, a quick exchange of business cards, or a ‘I’m washing my hair that nigh

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Pella's newsroom opens its doors

Presspage

Today, Pella has been awarded more than 150 product and design patents, employs over 7,000 people over 11 locations in the U.S. The Pella Corporation is one of the largest American window and door manufacturing companies. The company was founded in 1925 and is headquartered in -where else- the small Dutch community of Pella, Iowa.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Hire a PR firm with experience in your industry

Axia PR

3 tips to be certain your PR agency knows your field and can deliver success. Why would you risk hiring a public relations firm that hasn’t achieved results within your company’s industry? Before hiring a PR firm, do your due diligence to ensure you’re hiring a firm that fits your needs and wants – one that can create a successful PR campaign in your industry.

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Tool of the Month: WorldBrain

PR in High Definition

“I’m sure I saw that somewhere…”. One of the cornerstones of successful marketing is research – and perhaps more importantly, turning research into understanding and knowledge. However, it’s all too easy to get overwhelmed with the deluge of stuff, gubbins and general noise online, and lose track of the one Chrome tab that contained a crucial gem of insight.

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Farewell Friday – Maddie Norris

HMA Public Relations

It's hard to believe that Maddie has been with us for four months. her internship has flown by! Here are some of her takeaways from her time with HMA! [Click below for more]. The post Farewell Friday – Maddie Norris appeared first on HMA Public Relations.

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Perfect the piano from your desk

PR in High Definition

Do you fancy yourself as a modern-day Mozart? Always wanted to play the piano but never got around to taking lessons? Well, now you can play your favourite instrument from the comfort of your desk. Dotpiano is an online browser-based visual piano which lets you use your computer keys or a MIDI keyboard as a piano to play and compose songs. While you figure out which letters correspond to notes, colourful dots appear across the screen which you can toggle to create visualisations while you play.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.