Agility PR Solutions

FEBRUARY 2, 2023

Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of which are irrelevant, uninteresting or careless enough to deserve the dreaded #PRFail public shaming on […] The post Media relationships: 3 simple rules for connecting with journalists appeared first on Agility PR Solutions.

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Media Interviews Pitching Report 154

HMA Public Relations

FEBRUARY 2, 2023

Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new word in this post.

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Community 81

Agility PR Solutions

FEBRUARY 2, 2023

Your B2B product might be the best one on the market, but that’s not enough to ensure success these days. Comms pros know how important the buyer experience is, and new research from AI automation solutions firm Conversica found that while the majority of B2B buyers use chatbots when considering a business purchase (60 percent), […] The post Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?

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B2B Marketing Publicity 85

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs ( The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And O

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Automotive Training Customer Service Data 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 2, 2023

ESG initiatives have become critical strategic priorities for brands and businesses, and most companies are taking at least some action—or are they? Three out of four surveyed business leaders (76 percent) in major industries doubt their peers’ ESG reporting, according to new research from mobile satellite communications firm Inmarsat. The firm’s new independent research report, […] The post Three-quarters of business leaders don’t trust each other’s ESG claims—is IoT the answer?

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Mobile Survey Report Industry 78

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Confused as to why your Instagram campaigns don’t convert? Have you seen a huge drop off in ad results since last Summer? Are you unsure how to improve sales without taking massive risks? We hear you. The trouble is, you’re not alone. In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance.

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Social Media Media Advertising Advertising 62

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

As more and more organizations understand the power and value of social media, they’re increasingly looking for benchmarks and metrics to guide their decisions. In response to this need, Paine Publishing, LLC today announced a new media auditing service for PR and Marketing professionals. This service compares the client’s owned and earned social media, to that of the competition on criteria such as: Positioning Themes Sentiment Subject Content type., “Our service goes far bey

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Social Media Reddit Media Analysis 40

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

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Trends SEO Viral Social Media 62

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that Russia would invade Ukraine, or several other major events of 2022. So it behooves us to take all measurement predictions with a bucket-load of sand. What we’ve compiled here is a list of things we bet you’ll see more of.

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Measurement Analytics Data Reddit 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stern + Associates

FEBRUARY 2, 2023

A former senior NASA robotics researcher and Mars Exploration research engineer at the space agency’s storied Jet Propulsion Laboratory (JPL), co-founder of a trailblazing ed-tech company , and dean of the 10,000-student strong College of Engineering at The Ohio State University , Ayanna Howard, Ph.D. , is a true leader in artificial intelligence (AI) and robotics engineering.

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Privacy Engineering Pharmaceuticals Education 85