Thu.Jul 29, 2021

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5 Ways to Manage Social Media Burnout

Cision

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

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Tips for generating social media impressions and increasing reach

Agility PR Solutions

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has been shown that piece of content. Meanwhile, reach is who has actually seen […].

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UK Media Moves including TBIJ, PA Media, Marie Claire and more

Cision

TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK.

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The Power of Snackable Content

HMA Public Relations

For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 Pitfalls to Avoid in Investor Relations Communication

Cision

Fix these common missteps before they happen.

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6 questions with Tal Kopan from the San Francisco Chronicle

Muck Rack

6 questions with Tal Kopan from the San Francisco Chronicle

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Five Things Your PR Firm Should Do to Thrive in 2021

NRPR Group

The PR industry is constantly evolving and adapting to societal changes. PR companies must keep up with current trends to […]. The post Five Things Your PR Firm Should Do to Thrive in 2021 appeared first on NRPR Group.

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The Most Effective Change Comms Formula? KISS. Then TELL.

Waxing UnLyrical

The more things change… One of the big things that’s making news here in the U.S. is the latest masking guidance from the CDC. If you feel we’re closer to 2020 than we are to 2022, despite it being only three days away from August, you’re not alone. What’s that saying, “The more things change…” Photo by Etienne Girardet on Unsplash.

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#21: Using marketing signals to accurately predict brand health

NewsWhip

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Watch webinar. Read transcript. GUESTS. Brian Mossop, SVP & Director of Strategic Intelligence, Methods+Mastery. Paul Quigley, CEO and Co-Founder, NewsWhip. Topics. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputatio

Brand 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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CIPR PR in a Pandemic report tells a complex story

Stephen Waddington

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. I’ve picked up the CIPR PR in a Pandemic report several times over the past week. There isn’t a single headline. But that’s the story. It’s complex and full of nuance. Everyone’s experience of the pandemic has been difference. The study replaces the CIPR’s annual State of the Profession survey and reports on the experience of more than 1,000 practitioners during the pandemic.

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Marble Arch Mound is what happens when Ideas Porn comes to life

Mark My Words

Idea porn happens when a group of people gather in a silo, usually a brainstorming situation, to develop a crowd-pleasing concept. This group gets so excited by the potential incarnation of an idea that their collective desire spirals into something almost sexual – a kind of orgasmic glee that overrides the reality of the potential downside. To stymie the likelihood of this occurring, we have a concept we call the Brainstorm-Reality gap: the gulf between the idea porn that would be perfect

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