Agility PR Solutions

JUNE 2, 2019

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social media and through other marketing […].

Brand 140

Brand Branding Marketing Community 140

Agility PR Solutions

JUNE 2, 2019

Gen Z is coming of age in a much different world than previous generations, defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. Like in other disruptive moments in history, these young people are navigating profound social, political and environmental transformations.

Brand 104

Brand Branding Social Media Media 104

Agility PR Solutions

JUNE 2, 2019

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed. The study, Digital Transformation in Visual Merchandising and Space Planning—Job Done?

Retail 66

Retail Software Local Study 66

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The message: Companies can’t simply say “trust us” when people are demanding “show us.

Consumer 66

Consumer Privacy Brand Branding 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.