Sun.Jun 02, 2019

The Importance of Targeting and the Role of Media Lists

Meltwater - PR

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

Influencer marketing tactics to take your brand center stage

Agility PR Solutions

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing.

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The Gen Z Reckoning: Brand relevance, respect and the rise of a new generation

Agility PR Solutions

Gen Z is coming of age in a much different world than previous generations, defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging.

Five key gaps limiting visual merchandising confidence

Agility PR Solutions

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed and confirmed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Purpose-driven consumers are putting global brand trust on the offensive

Agility PR Solutions

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts.