Tue.Jan 12, 2021

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UK Media Moves including The Telegraph, The Economist, Future Plc and more

Cision

Kath Brown starts as The Telegraph's Head of Weekend Lifestyle; Jon Fasman is the new US Digital Editor for The Economist; Lindsey Davis is now Editor-in-Chief of Homes Ecommerce at Future Plc.

Media 120
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The Queen's Gambit: social media study

Awario

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums.

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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing.

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Can AI write a better pitch than you? Most journalists and media specialists like what they see

Agility PR Solutions

Will artificial intelligence eventually take over the world? Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. The two firms released […].

Writing 86
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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17 people I want to have coffee with in 2021

Communications Conversations

This post has become an annual tradition. A ritual I now go through to identify 15+ folks I’d like to share coffee with in the year ahead. I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did.

Banking 78

More Trending

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You Have Permission to Fail

HMA Public Relations

Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […].

59
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How Gambling.com Group uses Muck Rack to achieve PR goals

Muck Rack

How Gambling.

Groups 82
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Robin Schaffer on Maximizing Analyst Relations

Flack's Revenge

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed analyst relations there, and since then went on to other related gigs and eventually launched her own A/R practice, Schaffer AR.

Industry 156
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Book review: Everybody Lies by Seth Stephens-Davidowitz

Stephen Waddington

A book about response bias, search listening and gaining consumer insights from big datasets. Listening to an audience or publics is a critical of element of marketing and public relations practice. It’s rightly a growing area of significant investment. Identifying an audience and understanding its motivation is critical to planning and engagement. It informs strategy, media and content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Companies Abandoning Trump

The Stalwart Blog

A lot of businesses: global, regional, banks, financial institutions, hospitality and the like are jumping ship trying to get as far away from Donald J. Trump as humanly possible. It’s about damn time. It really took him egging on a mob whose singular purpose was to overthrow the legitimacy of a democratic government and invade the Capitol building for the first time since the War of 1812.

Company 78