Tue.Jan 12, 2021

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan.

Robin Schaffer on Maximizing Analyst Relations

Flack's Revenge

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems.

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6 ways internal communicators can spark employee development and growth in 2021

PR Daily

Push mentorship programs, help colleagues build professional networks, and provide more challenging assignments. Taking an active role in the development of your team demonstrates confidence and concern for the future of the organization.

6 tips for following up on email pitches without being annoying

Agility PR Solutions

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This means that if your […].

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR agencies should focus on retaining employees

PR Daily

From the biggest agencies to the smallest shops, workers are any company’s most valuable asset. Here’s how to make them feel like they belong in 2021. What are the top HR challenges facing PR agencies in 2021? In a word: burnout. .

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Mapping the customer journey: How enterprise brands embrace it in their marketing plans

Agility PR Solutions

With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a customer journey-mapping strategy as a part of their marketing plans.

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off.

UK Media Moves including The Telegraph, The Economist, Future Plc and more

Cision

Kath Brown starts as The Telegraph's Head of Weekend Lifestyle; Jon Fasman is the new US Digital Editor for The Economist; Lindsey Davis is now Editor-in-Chief of Homes Ecommerce at Future Plc. Media Blog

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Doing business well in the COVID age: Lessons from WWII

Agility PR Solutions

COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ten elements of news with Jason Mudd | On Top of PR podcast

Axia PR

Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands.

UK Media Moves including The Telegraph, The Economist, Future Plc and more

TrendKite

Kath Brown starts as The Telegraph's Head of Weekend Lifestyle; Jon Fasman is the new US Digital Editor for The Economist; Lindsey Davis is now Editor-in-Chief of Homes Ecommerce at Future Plc

Media 62

How Gambling.com Group uses Muck Rack to achieve PR goals

Muck Rack

How Gambling.com Group uses Muck Rack to achieve PR goals

You Have Permission to Fail

HMA Public Relations

Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

17 people I want to have coffee with in 2021

Communications Conversations

This post has become an annual tradition. A ritual I now go through to identify 15+ folks I’d like to share coffee with in the year ahead.

Announcing Ragan’s Video, Visual & Virtual Awards finalists

PR Daily

Congratulations to the 2020 finalists! Video, visual design and virtual events are essential to communications success—especially when aiming to engage with busy, largely remote audiences. These visual mediums can help connect with viewers on a uniquely emotional level.

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Book review: Everybody Lies by Seth Stephens-Davidowitz

Stephen Waddington

A book about response bias, search listening and gaining consumer insights from big datasets. Listening to an audience or publics is a critical of element of marketing and public relations practice. It’s rightly a growing area of significant investment.

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Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs

PR Daily

Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.

Companies Abandoning Trump

The Stalwart Blog

A lot of businesses: global, regional, banks, financial institutions, hospitality and the like are jumping ship trying to get as far away from Donald J. Trump as humanly possible. It’s about damn time.