ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Prowly

JANUARY 9, 2019

World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram. The post 92/48/36: World Leaders on Instagram appeared first on Prowly Magazine.

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Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships.

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Agility PR Solutions

JANUARY 9, 2019

ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways? New research from consumer insights firm Toluna and content analysis provider Unmetric reveals interesting insights into how consumers react when brands weigh in on social or political topics—and measures the […].

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

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Stephen Waddington

JANUARY 9, 2019

An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian. He founded the Electronic Frontier Foundation (EFF) in 1990, a non-profit group that defends civil liberties on the internet.

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Agility PR Solutions

JANUARY 9, 2019

Innovation, across all verticals, has fueled significant growth in the tech industry. Markets such as healthcare, retail and construction—ones that have historically been slower to evolve—are now embracing innovation to better serve their clients, meet business goals and increase the value of their brand. We know as communication professionals that our industry is changing at […].

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Communications Conversations

JANUARY 9, 2019

If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else. And, before we go any further, I should hold myself accountable for my 2018 list. Here’s the list of folks from that list I DID have coffee with in the last 12 months (all new people to me): Kristin Zima, Optum.

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Agility PR Solutions

JANUARY 9, 2019

CES is now in full swing, and the tech and electronics forecasting is flowing—along with some calls to action for consumer caution. Research released at the Vegas event from BlackBerry reveals a red flag about attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected “things” like cars, […].

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic. Yes, this includes team members that have great media relationships, but even more important is that the team brings skill sets and varying levels of experien

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HMA Public Relations

JANUARY 9, 2019

My four-year-old loves watching TV just like the rest of us, but her go-to isn’t Barney, Sesame Street or Mr. Rogers. It’s none other than… YouTube. […]. The post My Daughter Is Obsessed with YouTube… And Maybe It’s Alright appeared first on HMA Public Relations.

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Contently - Strategy

JANUARY 9, 2019

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more. The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing.

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Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. It's day six in new role as UK managing director at Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Contently - Strategy

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite.

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Video Brand Branding YouTube 90

PRSay

JANUARY 9, 2019

In 2018, we debuted “The Explainer,” a Strategies & Tactics column featuring advice for communicators on topics ranging from office party etiquette and GIF-making to working from home and interacting with new bosses. Here are six things to keep in mind as you start the new year, pulled from last year’s tips in “The Explainer”: 1.

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