Wed.Jan 09, 2019

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership.

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Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.

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6 free ways for ambitious PR pros to bolster their industry cred

PR Daily

Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year? This article originally appeared on PR Daily in January of 2018. Earning a leg up doesn’t have to cost an arm and a leg.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Consumers are looking for authenticity—here’s how to get it

Agility PR Solutions

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.

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How to Apply Reciprocity to 10x Your Content Marketing Results

Buzzstream

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).

Announcing PR Daily’s 2018 Nonprofit PR Award Winners

PR Daily

Congratulations to this year’s winners. . The post Announcing PR Daily’s 2018 Nonprofit PR Award Winners appeared first on PR Daily. Marketing Media Relations Nonprofit Communications PR PR Daily Awards Nonprofit PR Awards

AI’s infiltration and other 2019 trends comms pros need to know

Agility PR Solutions

Innovation, across all verticals, has fueled significant growth in the tech industry.

Facebook chief attempts to steer the conversation with ‘tech talks’

PR Daily

The platform has been facing increasing scrutiny and criticism following a series of crises involving privacy and data-sharing concerns, election tampering and more. Will this move help?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

“Brand stands” drive positive social engagement and purchase intent for brands

Agility PR Solutions

ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways?

5 essentials for livestreaming employee events

PR Daily

Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Follow these guidelines for success. Online town halls are great for staff engagement, but mastering the process can be tricky.

Video: John Perry Barlow on the potential of the internet 

Stephen Waddington

An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian.

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Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. Now its competitors are calling its bluff. We had thought the days of slamming a phone were over.

16 people I’d love to have coffee with in 2019

Communications Conversations

If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else.

#CES news—consumers don’t trust connected devices to keep data safe

Agility PR Solutions

CES is now in full swing, and the tech and electronics forecasting is flowing—along with some calls to action for consumer caution. Research released at the Vegas event from BlackBerry reveals a red flag about attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected “things” like cars, […]. The post #CES news—consumers don’t trust connected devices to keep data safe appeared first on Agility PR Solutions.

2019 Planning: Questions to Ask When Building Your Media Strategy

Barokas

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019.

Solving six areas of pain for B2B CMOs: Metia insight report

Stephen Waddington

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. It's day six in new role as UK managing director at Metia.

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My Daughter Is Obsessed with YouTube… And Maybe It’s Alright

HMA Public Relations

My four-year-old loves watching TV just like the rest of us, but her go-to isn’t Barney, Sesame Street or Mr. Rogers. It’s none other than… YouTube. […]. The post My Daughter Is Obsessed with YouTube… And Maybe It’s Alright appeared first on HMA Public Relations. PR and HMA PR

92/48/36: World Leaders on Instagram

Prowly

World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram.