Wed.Jan 09, 2019

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.


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Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

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6 free ways for ambitious PR pros to bolster their industry cred

PR Daily

Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year? This article originally appeared on PR Daily in January of 2018. Earning a leg up doesn’t have to cost an arm and a leg. While it’s a good practice to be vocal about your accomplishments in job interviews and cover letters, not every certificate, trophy or accolade is going impress to employers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

“Brand stands” drive positive social engagement and purchase intent for brands

Agility PR Solutions

ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways? New research from consumer insights firm Toluna and content analysis provider Unmetric reveals interesting insights into how consumers react when brands weigh in on social or political topics—and measures the […].

More Trending

Consumers are looking for authenticity—here’s how to get it

Agility PR Solutions

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. But you do need to improve your site and digital marketing efforts for […]. The post Consumers are looking for authenticity—here’s how to get it appeared first on Agility PR Solutions. Public Relations branding

5 essentials for livestreaming employee events

PR Daily

Town halls and executive interviews bring immediacy for remote workers and satellite offices, but there’s more to it than just activating a smartphone. Follow these guidelines for success. Online town halls are great for staff engagement, but mastering the process can be tricky. Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner.

Video: John Perry Barlow on the potential of the internet 

Stephen Waddington

An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian. He founded the Electronic Frontier Foundation (EFF) in 1990, a non-profit group that defends civil liberties on the internet.

Announcing PR Daily’s 2018 Nonprofit PR Award Winners

PR Daily

Congratulations to this year’s winners. . The post Announcing PR Daily’s 2018 Nonprofit PR Award Winners appeared first on PR Daily. Marketing Media Relations Nonprofit Communications PR PR Daily Awards Nonprofit PR Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite.

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Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. Now its competitors are calling its bluff. We had thought the days of slamming a phone were over. Instead of joining AT&T in mislabeling their network speeds, rival mobile carriers are calling out the company for potentially misleading consumers. AT&T recently added a 5G icon to its mobile phones, a symbol that would indicate a new 5G network.

How to Apply Reciprocity to 10x Your Content Marketing Results


Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. By mentioning others in our articles, we now consistently get mentioned in theirs, resulting in more valuable backlinks to our content.

AI’s infiltration and other 2019 trends comms pros need to know

Agility PR Solutions

Innovation, across all verticals, has fueled significant growth in the tech industry. Markets such as healthcare, retail and construction—ones that have historically been slower to evolve—are now embracing innovation to better serve their clients, meet business goals and increase the value of their brand. We know as communication professionals that our industry is changing at […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

2019 Planning: Questions to Ask When Building Your Media Strategy


Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic.

#CES news—consumers don’t trust connected devices to keep data safe

Agility PR Solutions

CES is now in full swing, and the tech and electronics forecasting is flowing—along with some calls to action for consumer caution. Research released at the Vegas event from BlackBerry reveals a red flag about attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected “things” like cars, […]. The post #CES news—consumers don’t trust connected devices to keep data safe appeared first on Agility PR Solutions.

92/48/36: World Leaders on Instagram


World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram. The post 92/48/36: World Leaders on Instagram appeared first on Prowly Magazine. Magazine Public Relations Instagram Twiplomacy

16 people I’d love to have coffee with in 2019

Communications Conversations

If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else. And, before we go any further, I should hold myself accountable for my 2018 list. Here’s the list of folks from that list I DID have coffee with in the last 12 months (all new people to me): Kristin Zima, Optum.

My Daughter Is Obsessed with YouTube… And Maybe It’s Alright

HMA Public Relations

My four-year-old loves watching TV just like the rest of us, but her go-to isn’t Barney, Sesame Street or Mr. Rogers. It’s none other than… YouTube. […]. The post My Daughter Is Obsessed with YouTube… And Maybe It’s Alright appeared first on HMA Public Relations. PR and HMA PR

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more. The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing.

Solving six areas of pain for B2B CMOs: Metia insight report

Stephen Waddington

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. It's day six in new role as UK managing director at Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals. It’s based on insight gained from working with clients to generate measurable returns during 2018.

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11 Most Important Global Trends in PR for 2019

Maxim Behar's Blog

The beginning of 2019 is time for new inspiration and successful PR projects as well as the right moment for revaluation when it comes to PR. My sincere wish is to share with thousands of followers worldwide the 11 most important global trends in PR which I consider will rule the upcoming 12 months. The first trend marks the importance of social media.

Facebook chief attempts to steer the conversation with ‘tech talks’

PR Daily

The platform has been facing increasing scrutiny and criticism following a series of crises involving privacy and data-sharing concerns, election tampering and more. Will this move help? Facebook wants to position itself in a positive light for 2019, but many questioned its CEO’s attempt to bolster the platform’s image. On Tuesday, Facebook’s co-founder and chief executive, Mark Zuckerberg, announced his yearly challenge: Every year I take on a personal challenge to learn something new.

Reaction GIFs, New Bosses and Professional Bios: 6 Tips From ‘The Explainer’ in 2018


In 2018, we debuted “The Explainer,” a Strategies & Tactics column featuring advice for communicators on topics ranging from office party etiquette and GIF-making to working from home and interacting with new bosses. Here are six things to keep in mind as you start the new year, pulled from last year’s tips in “The Explainer”: 1. To get more Instagram followers , tag brands and related accounts in your photos to encourage reposting.