Sat.Feb 16, 2019

Interviewing for a PR job? Prepare for these 5 common questions

PR Daily

You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research. Your cover letter and résumé have gotten you in the door. Now comes the dreaded interview.

Future of public relations in an age of change, complexity and uncertainty

Stuart Bruce

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.