Analyzing First Responders In Crisis PR
ImPRessions - Crenshaw Communications
MAY 15, 2018
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.
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