ImPRessions - Crenshaw Communications
MARCH 16, 2021
It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). We look forward to hearing from you! PR/Marketing Intern.
Axia PR
MARCH 16, 2021
Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision. Guest: Our episode guest is Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.
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Sword and the Script
MARCH 16, 2021
CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021.
Communications Conversations
MARCH 16, 2021
A year ago today was the day I remember this all started feeling very real. The pandemic was real. Lockdowns were happening. Kids were not going to school. And, the future did not look all that good (this was the last pic I have of myself pre-pandemic from our trip to Palm Springs last March). A year later, so much has changed. And, the ups and downs have been aggressive, to say the least.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MARCH 16, 2021
Daniel Grote is now Investment Editor at The Telegraph; Michael O’Dwyer to join the FT as Accountancy Correspondent; John McCann made Global Managing Editor at TechRadar.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prohibition
MARCH 16, 2021
Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more perman
Axia PR
MARCH 16, 2021
Changing your scheduled content can be best for your online PR plans. Social media has given unprecedented power for companies to communicate directly with consumers. One way to fully take advantage of social media is to use scheduling features to have your content scheduled ahead of time. However, scheduling content ahead of time isn’t a panacea for how your company handles social media.
Prohibition
MARCH 16, 2021
The first month of the year was an interesting one across the board. With lockdowns and restrictions galore, it wasn’t exactly the new beginning that we may have all wished for. However, the world of PR did give us some campaigns to smile about and also some to learn lessons from! Here’s a look at some of the best campaigns and some slight disasters that took place in January.
HMA Public Relations
MARCH 16, 2021
March 16, 2020 was a Monday. I was in Tucson for an all-day meeting with a client’s emergency operations team. They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies. Others in the […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prohibition
MARCH 16, 2021
Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more perman
Mark My Words
MARCH 16, 2021
The Express Prince William wants a robust fightback against his brother’s attack on the Royal Family, according to a royal expert. The Duke of Cambridge, and the future king, wants the Queen to respond “more robustly” to the fall-out from the Oprah interview. This comes after William said the royals are “very much not a racist family” in his first comments after accusations by the Duke and Duchess of Sussex in a TV interview.
Prohibition
MARCH 16, 2021
We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect.
Konnect Agency
MARCH 16, 2021
It’s March 2021 and we are now a year into a pandemic that wasn’t supposed to last more than a few weeks. To put it lightly, the impact of COVID-19 hit the business world like a ton of bricks. Restaurants and other businesses had to make difficult decisions, including lay-offs, budget cuts, and more to stay afloat, and many realized they did not have the capital needed to propel their business forward.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Hoffman Agency
MARCH 16, 2021
By Katrina Lockhart, Intern. Like a lot of folks last year, I was laid off. And after five years at the same company, it was a little bit of a shock. I’m currently completing my B.A. in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR.
ImPRessions - Crenshaw Communications
MARCH 16, 2021
As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook.
Solo PR Pro
MARCH 16, 2021
Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?.
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