Tue.Oct 09, 2018

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The modern marketer’s dilemma—too many social media platforms

Agility PR Solutions

Are you marketing your business on Twitter? How about Facebook, Pinterest, Instagram, G+ and LinkedIn? If, like many marketers, you’re struggling to keep up with the ever-increasing repertoire of social media platforms, you’re certainly not alone. Is it really important to be marketing on all of them? Or can too much diversity kill off your […].

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Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Alibaba founder Jack Ma is famously reported as saying that once you’ve established trust with a customer everything else is easy. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments.

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Edelman research finds two-thirds of consumers worldwide now buy on beliefs 

Agility PR Solutions

Consumers are increasingly demanding that the brands and businesses they patronize get more involved with society, culture and their communities by taking a vocal stand for the beliefs and causes they support—and new research from global comms giant Edelman reveals the true consequences for brands that choose to stand idly by. Nearly two-thirds (64 percent) […].

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#TipForTuesday – What is Leadership?

HMA Public Relations

Grace was in my office when I was getting ready to select the cards for this month’s #TipForTuesday. So I went ahead and had her make […]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Financial services industry loses ground in brand intimacy

Agility PR Solutions

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions. The top three […].

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Understanding Conversational Marketing: Live Chat, Messenger & Bots

Inbound PR

Bots, live chat, Facebook Messenger for business. All this conversational marketing stuff is overwhelming, isn't it? What's conversational marketing you ask? At HubSpot, we define conversational marketing as a new dimension of inbound marketing that allows you to use modern technology like live chat, messenger and bots to connect with your prospects and customers in a human, non-disruptive, speedy way that enables you to exceed their expectations.

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How Taco Bell uses Muck Rack to achieve their PR goals

Muck Rack

How Taco Bell uses Muck Rack to achieve their PR goals

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How To Form Crisis Ready Legal Alliances and Practice Compassionate Compliance

Melissa Agnes

Gaining legal’s support and buy-in for your crisis readiness can sometimes be a challenge, but when achieved, can become one of your most powerful allies. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Jackie Ford, partner at the law firm Vorys, Sater, Seymour and Pease , joins the Invincible Brand Podcast to discuss proactive legal strategies in your crisis readiness and the practice of compassionate compliance.

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