Tue.Apr 10, 2018

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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

John Stumpf, former CEO Wells Fargo. Most public relations experts agree that the rules of the public apology are relatively simple. Be sorry. Do it quickly. Take full responsibility. Wherever possible, communicate how you will fix the problem. But if apologizing is so simple, why do so many CEOs botch the apologies ? Sometimes it’s because legal advice conflicts with PR counsel.

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Best Sources for Investment Advice

Ronn Torossian

The best thing about investment advice is that it is everywhere. The bad thing about investment advice is that not all of it is good. It can be a had to scour through old school newsletters and search the Internet for some “brilliant” investment teenage guru’s blog on social media. You have very little time to spend time searching for the best investment advice.

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The Rewards of Turning Off Netflix and Earning My APR

PRSay

I had been toying with the idea of pursuing the Accreditation in Public Relations (APR) for several years, but with a demanding job as chief communications officer at a government health care agency — plus my other, more important full-time job as soccer mom — I just wasn’t sure how to fit the APR into my busy life. By the time I was done with a day of work plus parenting, all I wanted to do was curl up on my couch and read, or watch “Stranger Things” on Netflix.

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Why aren’t more brands using Instagram Stories?

Communications Conversations

It’s a question I’ve been asking myself more and more lately. Why? Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram. Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. Influencers are increasingly using Stories.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! It’s common knowledge that working at a PR firms means longer hours. They’re right, from “making up” hours from your vacation and sick days, to working 8am to 9pm on a lighter day because your client needs the project done yesterday is a day in the life of a PR pro. It’s probably also common for you to panic at the thought of even mentioning work/life balance.

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Fit for the 21st and digital century: PR should abandon its managerial dreams and focus more on achieving its promises

PR Conversations

Is it time for public relations practice to abandon its managerial dreams? Prompted by the previous PR Conversations post ( Professional PR Development. Why bother? ), Dr Ana Adi and Thomas Stoeckle consider the legacy of Grunig’s Model of Excellence and a need to adjust to a contemporary digital environment. Ana Adi. With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in

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How to Build and Foster Relationships with Journalists 

Inbound PR

Given that I come from a PR background, my friends at Prowly asked me a few weeks ago for my top tips on how to build good relationships with journalists. Edyta from Prowly had reached out to a number of great PR people to get their thoughts on the topic and compile them all into a very helpful post. I've so far had a terrible experience with PR pros pitching me as an influencer (check out some examples here - I promise, you'll have a good laugh), so I was delighted to share what I thought on th

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Knowing Your Worth as a Solo PR Pro

Solo PR Pro

New and seasoned solo PR Pros often struggle with what to charge. You may consider the market, economy, scope, industry, and competitive landscape but ultimately what to charge comes down to how much the client will value you. In this TEDx talk, pricing consultant. Casey Brown shares insights that will help you communicate your value and get paid for it. “No one will ever pay you what you're worth, they will only pay you what they think you're worth.” – Casey Brown.

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Learning to Scale PR Ladders Like Jeff Pizzino

BradleyPR

Long before he could call himself “CEO,” Jeff Pizzino was living in a small Italian-American community in Milwaukie, Wisconsin with his family in 1916. His grandfather moved his family there from Italy when Pizzino’s father was very young, and his family has been living there ever since—but not Pizzino. While Pizzino stayed connected with his [.].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#TipForTuesday – What is Leadership?

HMA Public Relations

The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are wisdom, volunteerism/service and courage. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

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PR Lessons from the Trump White House: Uniting Lawyers and PR Pros

MaccaPR

What sound does an attorney make when their client's PR spokesperson inadvertently sabotages their legal case? Is it the slap of a hand whacking the lawyer’s forehead or more of a low moan of dismay, as a public relations professional accidentally makes an admission that could harm a client’s legal strategy? One can only imagine the terrified sounds emitted by President Donald Trump’s attorneys when two White House PR spokespeople recently appeared to harpoon counsel’s strategies by blurting out