A PR View Of CEO Apologies
ImPRessions - Crenshaw Communications
APRIL 10, 2018
John Stumpf, former CEO Wells Fargo. Most public relations experts agree that the rules of the public apology are relatively simple. Be sorry. Do it quickly. Take full responsibility. Wherever possible, communicate how you will fix the problem. But if apologizing is so simple, why do so many CEOs botch the apologies ? Sometimes it’s because legal advice conflicts with PR counsel.
Let's personalize your content