Tue.Aug 13, 2019

Survey: 8 terrible PR practices that will doom your pitch

PR Daily

Fractl polled 500+ journalists about their top peeves. Here’s what you need to know. Ah, the good ol’ relationship between journalists and PR professionals. Calling it “complicated” just skims the surface, but we do need each other.

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How to Get Paid for Your Work

Solo PR Pro

Solo PR Pros put a lot of work into winning new clients. In addition to the hours and expense of business development to cultivate new opportunities, new business discussions and proposals require time and effort.

Why empathy is a crucial skill for marketers and PR pros

PR Daily

When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes. It may sound odd, but empathy is one of the more valuable skills that a digital marketing expert should possess.

5 tips to design highly effective corporate social responsibility campaigns

Agility PR Solutions

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Aflac overcame changes in Facebook’s algorithm

PR Daily

Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips. Facebook’s new algorithm is a major headache for communicators trying to reach big audiences on its platform.

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Infographic: How to use data to inform your content strategy

PR Daily

Your efforts don’t have to be a shot in the dark. Here’s how you can research the most important topics for your digital campaign. Does building a content calendar feel overwhelming?

Data 121

Essentials for starting up your own PR firm

Agility PR Solutions

Public relations is an art that has saved many businesses and public figures. This is thanks to PR professionals and their ability to influence their clients’ image in the media. If you happen to be a PR pro, then you should be all too familiar with this.

Media 85

How an inspirational content series became a PR powerhouse

PR Daily

Not every great idea ends up having a life of its own. Here’s how one PR pro turned her dream of connecting inspiring business figures into a digital content machine. I’ve had a lot of dreams in my lifetime. Some I’ve kept to myself. Many I’ve shared with the universe.

My Journey into Photography So Far

Doctor Spin

I’m trying to figure out photography. Here’s a timeline of my progress so far: Taking iPhone pictures thinking I’m Picasso of digital photography. Starting to follow photographers on Instagram and realising I’m crap.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. Don’t miss the Oct. 4 deadline. The post Share your internal storytelling prowess appeared first on PR Daily. Ragan Awards

Consumers are mad as hell and can’t take it anymore—4 in 5 give brands the thumbs down

Agility PR Solutions

The customer experience is becoming synonymous with disappointment—and brands still can’t figure out what to do about it.

How To Write a Press Release to Get Press Coverage For Your New Business (with Examples)

Prowly

Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

My Journey into Photography So Far

Doctor Spin

I’m trying to figure out photography. Here’s a timeline of my progress so far: Taking iPhone pictures thinking I’m Picasso of digital photography. Starting to follow photographers on Instagram and realising I’m crap.

Small town crisis communications

HMA Public Relations

Recently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid. While exploring […] The post Small town crisis communications appeared first on HMA Public Relations. Crisis Communications Featured Annelise Krafft Carlsbad crisis communication HMA Public Relations Small Town

Which social media platforms can prove effective for higher education institutions?

Prohibition

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability.

Walmart garners backlash for pro-gun shirts, Olive Garden offers lifetime pasta pass, and 70% of employees want job training

PR Daily

Also: Google facing antitrust concerns over its job-search feature, Twitter tests tool for users to more easily follow conversations, and Chick-fil-A introduces a cheesy side dish. Good morning, PR pros: Olive Garden is bringing back its popular “Never Ending Pasta Pass” promotion on Aug.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Some articles I’ve read cite 11 acquisitions in its recent history.

Day in the life: Get to know Pierce White, Director of Corporate Communications, Group Nine Media

Muck Rack

Day in the life: Get to know Pierce White, Director of Corporate Communications, Group Nine Media