Tue.Aug 13, 2019

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How to Get Paid for Your Work

Solo PR Pro

Solo PR Pros put a lot of work into winning new clients. In addition to the hours and expense of business development to cultivate new opportunities, new business discussions and proposals require time and effort. If you travel to meet with prospective clients, it is an additional out-of-pocket expense. You are making an investment in your business and the prospect before work even begins.

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How To Write a Press Release to Get Press Coverage For Your New Business (with Examples)

Prowly

Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help. The post How To Write a Press Release to Get Press Coverage For Your New Business (with Examples) appeared first on Prowly Magazine.

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5 tips to design highly effective corporate social responsibility campaigns

Agility PR Solutions

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. The most successful CSR initiatives are authentic, […].

Corporate 127
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How To Write a New Business Opening Press Release to Get Press Coverage

Prowly

Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help. The post How To Write a New Business Opening Press Release to Get Press Coverage appeared first on Prowly Magazine.

Writing 112
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.

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The Sanders and Warren effect: 2020 and corporate critiques

NewsWhip

[…]. The post The Sanders and Warren effect: 2020 and corporate critiques appeared first on NewsWhip.

Corporate 102
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Consumers are mad as hell and can’t take it anymore—4 in 5 give brands the thumbs down

Agility PR Solutions

The customer experience is becoming synonymous with disappointment—and brands still can’t figure out what to do about it. People are upset with the experiences brands are providing, and new research finds that 43 percent of people blacklist brands that fail to meet their expectations—and that a lack of trust in brands is making it increasingly […].

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Which social media platforms can prove effective for higher education institutions?

Prohibition

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability.

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Small town crisis communications

HMA Public Relations

Recently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid. While exploring […] The post Small town crisis communications appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Some articles I’ve read cite 11 acquisitions in its recent history.

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Day in the life: Get to know Pierce White, Director of Corporate Communications, Group Nine Media

Muck Rack

Day in the life: Get to know Pierce White, Director of Corporate Communications, Group Nine Media

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