Tue.May 21, 2019

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Social Proof: The Most Effective Marketing Tool

Ronn Torossian

Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof. One of the most effective tools in the e-commerce marketing toolbox, social proof has the […]. The post Social Proof: The Most Effective Marketing Tool appeared first on.

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How to Send a Press Release Email to Journalists

Prowly

If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you. The post How to Send a Press Release Email to Journalists appeared first on Prowly Magazine.

How To 163
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19 for ’19: Words of Advice for the Graduating PR Class

PRSay

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic! We had more than 50 replies in the first few hours.

Writing 153
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The secrets of getting your company featured on a podcast

Agility PR Solutions

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” Until […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV.

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How Bob’s Red Mill Has Oregon’s Strongest Reputation

Reputation Us

…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right… Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the state or have a large presence in Oregon.

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I got to see supremely-talented women in executive-level roles and I was blown away by the possibilities,” she wrote.

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Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human. In fact, according to a recent report automation threatens a quarter of marketing and PR jobs.

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Awash in tech options, content marketers are hacking their way to meaningful strategy

Agility PR Solutions

Content marketers are overwhelmed with new technology options but primarily still use brute force to find their way to deeper and more meaningful strategies. That’s the key finding in Content Marketing Institute’s newly released 2019 Content Management and Strategy Survey, sponsored by content intelligence platform Vennli. “This year’s research suggests that while many organizations have a handle […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Been there, done that: Top 5 PR nightmares

Muck Rack

Been there, done that: Top 5 PR nightmares

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The Facebook truth for brands: It’s not going away anytime soon (but it IS worth re-evaluating your presence there)

Communications Conversations

I’m not breaking news by saying Facebook hasn’t had the best year. Privacy concerns. A slew of negative PR hits. And, rumors that more people are leaving Facebook every day. As a result, many pundits in our industry are predicting the end of Facebook– some (former founders) are even calling for it to be broken apart! So, the “feel” around Facebook right now isn’t so great.

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Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Here are the highlights. Ginger Hardage – Unstoppable Cultures.

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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. Global expansion. It’s an intimidating yet exciting time for any company, whether the business is 10 years old with an office in another country or two years old with organic growth happening around the world. Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Embracing a Cult Following

HMA Public Relations

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – […]. The post Embracing a Cult Following appeared first on HMA Public Relations.

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3 Yext Features to Tap Into to Manage Your Brand's Online Presence

PR 20/20

Picture this scenario: You Google a local business and find their listing online. You assume details like the hours, location and phone number are correct. You get in your car to go to the business, only to find they’re closed even though their online hours listed open. Or worse, the address listed online was inaccurate, and you arrive at the wrong location.

Brand 59