Tue.May 21, 2019

Social Proof: The Most Effective Marketing Tool

Ronn Torossian

Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof.

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How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

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The secrets of getting your company featured on a podcast

Agility PR Solutions

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners?

3 questions that can trip up your media interview

PR Daily

Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage. Reporters can be a wily bunch.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Gen Z graduates to the workforce—how their job search differs

Agility PR Solutions

The oldest members of Generation Z are turning 22 this year, and as they prepare to graduate college, many will be entering the professional workforce.

More Trending

Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million.

How to find more meaning in mundane work

PR Daily

If you feel like every shift is trudging through temple-rubbing drudgery, turn your mind to more substantive things. Here’s how to make the most of every workday. Not many people are fortunate enough to have a job that offers a profound sense of fulfillment.

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Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

Massive Instagram influencer leak puts marketers in a bind

PR Daily

Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? Here’s what pros should keep in mind. Data security is a massive concern for marketers, regardless of what industry or segment they serve.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Send a Press Release Email to Journalists


If the message is written improperly, it will end up in trash or go straight to the spam folder. This guide is to present several simple that may help you. The post How to Send a Press Release Email to Journalists appeared first on Prowly Magazine.

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There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The late submission deadline is May 22. Start your entry today. The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards

Awash in tech options, content marketers are hacking their way to meaningful strategy

Agility PR Solutions

Content marketers are overwhelmed with new technology options but primarily still use brute force to find their way to deeper and more meaningful strategies.

3 Yext Features to Tap Into to Manage Your Brand's Online Presence

PR 20/20

Picture this scenario: You Google a local business and find their listing online. You assume details like the hours, location and phone number are correct. You get in your car to go to the business, only to find they’re closed even though their online hours listed open.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Been there, done that: Top 5 PR nightmares

Muck Rack

Been there, done that: Top 5 PR nightmares


19 for ’19: Words of Advice for the Graduating PR Class


Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic! We had more than 50 replies in the first few hours.

How Bob’s Red Mill Has Oregon’s Strongest Reputation

Reputation Us

…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right… Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the state or have a large presence in Oregon.

Embracing a Cult Following

HMA Public Relations

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – […]. The post Embracing a Cult Following appeared first on HMA Public Relations. Featured Public Relations cult following fandom Game of Thrones GOT

Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond.

Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. Global expansion. It’s an intimidating yet exciting time for any company, whether the business is 10 years old with an office in another country or two years old with organic growth happening around the world.

21 keys to create an inviting, exciting website

PR Daily

Today’s fickle clickers simply won’t abide anything less than a seamless, lightning-fast user experience. Follow this guidance to enhance your online presence and avoid costly mistakes. A website that’s dull, clunky or just plain junky can be a death sentence for your business.

The Facebook truth for brands: It’s not going away anytime soon (but it IS worth re-evaluating your presence there)

Communications Conversations

I’m not breaking news by saying Facebook hasn’t had the best year. Privacy concerns. A slew of negative PR hits. And, rumors that more people are leaving Facebook every day.