Deirdre Breakenridge
APRIL 25, 2018
Last year, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with professionals and educators giving encouragement and helping to share the student guest posts. This year, the student experiment moved to a new level when I teamed up with Jason Mollica, who is a friend and colleague and professor at American University.
5W PR
APRIL 25, 2018
While everyone seems to know the term public relations , not everyone understands what it means. Though many organizations understand that PR is a great way to build on their marketing strategies and improve their online reputation, very few know much about what PR involves, or why certain companies invest so much time and effort into staying on top of their strategies.
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PRSay
APRIL 25, 2018
When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. The hashtag #DeleteFacebook started trending. Publications such as Fortune , CNBC and ZDNet wrote up comprehensive guides on how users could deactivate or cancel their accounts.
PR in High Definition
APRIL 25, 2018
By the time you’re reading this, all UK organisations that employ 250 people or more have (or should have) published their gender pay gap. More than 10,000 large firms have provided details of their gender pay gap and so far, the results have shown that three-quarters of them pay men more than women. Yet despite the legal requirement to submit these figures, there is no obligation for organisations to take action and reduce their gender pay gap.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
APRIL 25, 2018
If you’re in the public relations industry, you are most definitely a planner. But as most of us know, knowing how to set aside time to plan is critical in our field. The post Are You a Planner? appeared first on HMA Public Relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Buzzstream
APRIL 25, 2018
Imagine this: You’ve done your research, have the name and position of the correct decision maker/influencer to reach out to, have drafted your perfect pitch, but… Their email address is nowhere to be found. It’s not on their about page nor author page, and a simple Google search of name + position + company leaves you empty-handed. But don’t worry!
PR in High Definition
APRIL 25, 2018
A few years ago, I went to Glastonbury Festival and quite enjoyed almost a full week without using my smartphone. Now I’m quite cynical about the concept of digital detoxes (or indeed, any kind of detox) but that’s not true for everyone. And sometimes – looking at you, Brexit – we can hear too much about a topic, particularly on Twitter. For this problem, there’s now Supermute.
PR in High Definition
APRIL 25, 2018
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Throughout April, we have been finding out whether or not our own data was shared and, at a time when the GDPR regulations are now imminent, more and more of us are clamouring to better understand and protect our personal data.
PR in High Definition
APRIL 25, 2018
We’re all big podcast fans at Firefly – everyone has their favourite subscriptions, from economics ones like Freakonomics and Planet Money, to those based on new thinking like the TED Radio Hour, to pure entertainment like the AT, Serial and MDWAP. We love discovering new podcasts and finding them through recommendations is easy. Finding a relevant episode is a lot harder!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR in High Definition
APRIL 25, 2018
A few years ago, I went to Glastonbury Festival and quite enjoyed almost a full week without using my smartphone. Now I’m quite cynical about the concept of digital detoxes (or indeed, any kind of detox) but that’s not true for everyone. And sometimes – looking at you, Brexit – we can hear too much about a topic, particularly on Twitter. For this problem, there’s now Supermute.
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