How you should be measuring your PR.
Cision
NOVEMBER 27, 2020
It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.
Fri.Nov 27, 2020
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Improved Video Marketing Tactics
Ronn Torossian
NOVEMBER 27, 2020
One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t. This growth is because consumers feel more connected with the […].
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How you should be measuring your PR.
Cision
NOVEMBER 27, 2020
It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.
Impact of COVID-19 on NHS comms
Stephen Waddington
NOVEMBER 27, 2020
A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.
Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
How to Make the Best of Negative Reviews Online?
Prowly
NOVEMBER 27, 2020
Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […].
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3 leading healthcare PR professionals on how they’ve managed uncertainty in 2020
Muck Rack
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3 leading healthcare PR professionals on how they’ve managed uncertainty in 2020
18 questions a private equity company asked our PR agency about our PR experience for construction companies
Axia PR
NOVEMBER 27, 2020
A private equity company recently asked our public relations firm 18 questions as they seek a strategic PR partner. We thought their questions were relevant and sharing it might benefit a broader audience like you in better understanding what PR agencies do, what to look for when hiring a PR firm, and how to work well with them.
Can Google Be Trusted?
Mindful Marketing
NOVEMBER 27, 2020
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike. Flying under the radar, however, is a firm whose product most people use far more often. It’s second nature to ‘Google’ any online search, but does a company the U.S.
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