Mon.Jan 13, 2020

 Virtual Influencers: Passing Fad or Sign of the Times?

Ronn Torossian

The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.

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A former journalist turned PR pro on what's next for the industry in 2020

Muck Rack

A former journalist turned PR pro on what's next for the industry in 2020

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public. Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO.

5 marketing and PR campaigns that wowed us in 2019

PR Daily

From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound. PR pros can glean ideas for improving their own campaigns by examining other brands’ successful promotions.

2020 state of mobile video experience—U.S. is improving, but still ranks well below the top

Agility PR Solutions

It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video. So what can marketers expect to see in 2020?

The entry deadline for our Digital Marketing & Social Media Awards is coming up

PR Daily

All entries must be received by Jan. 24 to avoid late fees. This is your chance to earn recognition for your exceptional digital campaigns and projects. The post The entry deadline for our Digital Marketing & Social Media Awards is coming up appeared first on PR Daily. PR Daily Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media Moves at The Atlantic & The Hollywood Reporter, Los Angeles Times Welcomes Books Editor

Cision

Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood Reporter, and more. Media Blog

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Before quoting a price, specify what the client really wants

PR Daily

Semantics matter, especially with regard to professional dealings. If a prospective business partner mangles the nomenclature, it’s your job to clarify—or lose out on an opportunity. Recently, a prospective client emailed me. The subject line said it all: “Need a Media Trainer.”

2020 forecast—AR and VR will soon be commonplace in the workplace

Agility PR Solutions

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

PR Daily

Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Is your brand CCPA compliant? New tool helps you get there

Agility PR Solutions

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have.

Why awards are a crucial part of your PR mix

PR Daily

Even though programs with application fees can feel like pay-to-play posturing, the third-party validation can be helpful in distinguishing your organization or client. Industry awards are a fraught subject in PR circles.

4 of 5 consumers motivated by brand commitments to making the world a better place

Agility PR Solutions

Brands have a lot of responsibility these days to help improve society and take stands on cultural issues they support—and although consumers are willing to be flexible with their expectations, they expect to see that a brand’s heart is in the right place.

From Farm to Pharma: How Diversity Shaped a Career

Culpwrit

By Grace Gubbrud Inside his new office in downtown Chicago, Jeff Winton glances down at his desk to see a picture of his partner, Jim.

#MediaMonday – Stephanie Olmo

HMA Public Relations

Today’s #MediaMonday features Stephanie Olmo, a weather anchor and reporter at Fox 10 Phoenix. You may know her from her segments previewing weekend events, “Olmost The Weekend.” The post #MediaMonday – Stephanie Olmo appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Stephanie Olmo Fox 10 Olmost The Weekend Stephanie Olmo

Media Moves at The Atlantic & The Hollywood Reporter, Los Angeles Times Welcomes Books Editor

TrendKite

Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood Reporter, and more

2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Take a deep breath everyone. 2020 will be a wild ride! Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority. In other words, there are clear indicators that “reputation earthquakes” are coming this year.

Retail expert predicts Harry & Meghan’s revenue could hit £400m a year, if not more

Mark My Words

Royal Central PR expert Mark Borkowski told the Daily Mail that this global appeal will help them cash in not just in their new home base in North America, but worldwide. “I I think around the world – China, America, South East Asia, India, parts of Europe – people will be falling over to get brand connections with them. They will make a fortune.” He added, however, that they’re going to need this fortune if they plan to be totally financially independent.

Journalists on the move – Week of January 13

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Martinez News-Gazette: has ceased its print publication (@MartinezGazette). Wall Street Journal: Dave Sebastian (@depsebastian) has been appointed Reporter. Broadcasting CNBC: Bill Griffeth (@BillGriffeth) is relinquishing daily anchoring duties […].

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Speeches, books and Instagram posts: How Harry and Meghan could make their own money

Mark My Words

Erie News Now However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR. “It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said. Read full article here: [link]. Mark Comments

Digital Marketing [2020 Guide]

5W PR

2019 is history and a lot of lessons were probably learned. In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. With proper attention in the right areas and some meaningful tweaks, the potential for growth looks promising.

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Prince Harry and Meghan’s decision to ‘escape’ looks like a carefully laid plan

Mark My Words

The Guardian The problem for the Sussexes, said PR guru Mark Borkowski, is the cost of living in North America, even royalist Toronto, coupled with the cost of security – testing, he says, even for the Beckhams – requires deep pockets and the couple will have to be highly selective and judicious in their choice of commercial hook-ups.

Infographic: Tips for writing a great social media bio

PR Daily

How can you let your audience know more about your organization with the limited space and options in your Instagram or Twitter bio? Here are some handy rules. What belongs in your social media bio? . Should you include your mission statement? Should you link to other accounts?

Royal revenge: Will Queen sack Prince Harry and take away his title?

Mark My Words

The Express But a series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes “It does feel like a royal couple in exile” Read full article here: [link]. Mark Comments