Ronn Torossian
JANUARY 13, 2020
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry. Even more surprising, however, is the rise of an entirely new kind of influencer: computer-generated, or “virtual,” influencers. Take Miquela […].
ImPRessions - Crenshaw Communications
JANUARY 13, 2020
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas.
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Muck Rack
JANUARY 13, 2020
A former journalist turned PR pro on what's next for the industry in 2020
Deirdre Breakenridge
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of th
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
JANUARY 13, 2020
Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JANUARY 13, 2020
Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public.
Cision
JANUARY 13, 2020
Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood Reporter, and more.
Agility PR Solutions
JANUARY 13, 2020
It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video. So what can marketers expect to see in 2020? For all the answers, mobile network experience firm Opensignal recently released its 2nd annual State of Mobile Video Experience report, along with new survey data that provides a […].
5W PR
JANUARY 13, 2020
2019 is history and a lot of lessons were probably learned. In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. With proper attention in the right areas and some meaningful tweaks, the potential for growth looks promising. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 13, 2020
The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management tech firm SRAX offers a CCPA compliant data set. The use of third-party data […].
HMA Public Relations
JANUARY 13, 2020
Today’s #MediaMonday features Stephanie Olmo, a weather anchor and reporter at Fox 10 Phoenix. You may know her from her segments previewing weekend events, “Olmost The Weekend.” The post #MediaMonday – Stephanie Olmo appeared first on HMA Public Relations.
Agility PR Solutions
JANUARY 13, 2020
Brands have a lot of responsibility these days to help improve society and take stands on cultural issues they support—and although consumers are willing to be flexible with their expectations, they expect to see that a brand’s heart is in the right place. New research from Aflac confirms that consumers and investors expect companies to […]. The post 4 of 5 consumers motivated by brand commitments to making the world a better place appeared first on Agility PR Solutions.
Reputation Us
JANUARY 13, 2020
Take a deep breath everyone. 2020 will be a wild ride! Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
JANUARY 13, 2020
Royal Central PR expert Mark Borkowski told the Daily Mail that this global appeal will help them cash in not just in their new home base in North America, but worldwide. “I think around the world – China, America, South East Asia, India, parts of Europe – people will be falling over to get brand connections with them. They will make a fortune.” He added, however, that they’re going to need this fortune if they plan to be totally financially independent.
Agility PR Solutions
JANUARY 13, 2020
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Martinez News-Gazette: has ceased its print publication (@MartinezGazette). Wall Street Journal: Dave Sebastian (@depsebastian) has been appointed Reporter. Broadcasting CNBC: Bill Griffeth (@BillGriffeth) is relinquishing daily anchoring duties […].
Mark My Words
JANUARY 13, 2020
Erie News Now However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR. “It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said.
Culpwrit
JANUARY 13, 2020
By Grace Gubbrud Inside his new office in downtown Chicago, Jeff Winton glances down at his desk to see a picture of his partner, Jim. This may seem inconsequential to many, but as a gay man who has spent over 40 years working in the world of communication, Winton remembers a time where “You had […]. The post From Farm to Pharma: How Diversity Shaped a Career appeared first on culpwrit.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
JANUARY 13, 2020
The Guardian The problem for the Sussexes, said PR guru Mark Borkowski, is the cost of living in North America, even royalist Toronto, coupled with the cost of security – testing, he says, even for the Beckhams – requires deep pockets and the couple will have to be highly selective and judicious in their choice of commercial hook-ups. “The foundation they’re setting up has real purpose and they want to be embrace better-world projects so any charity donations or investment has to be clean money,
Stephen Waddington
JANUARY 13, 2020
Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long. You‘ll be familiar with the format: a punchy and provocative title, an initial chapter that sets out the thesis, followed by 11 chapters of guff to pad out the book. There’s rarely any reference to research to support arguments, and there are almost never any case studies.
Mark My Words
JANUARY 13, 2020
The Express But a series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes “It does feel like a royal couple in exile” Read full article here: [link].
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