Fri.Apr 28, 2017

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Behind the Headlines with Mónica Cortés

Cision

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! She joins the organization with over 18 years of experience, from serving as a senior strategic advisor for AARP to the director of operations for the Caribbean Cultural center.

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Tackling manipulation on Twitter

Stephen Waddington

Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse. Twitter saw a six percent year on year increase of monthly active users to 328 million in the first three months of 2017. It’s almost certainly due to political events in Europe and the US. The social media platform is popular for news, current affairs and politics.

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LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp to help communicators better measure the impact of their earned media efforts with the Cision Communications Cloud™: Communications and marketing professionals will now be able to identify the audiences that are digesting earned media, allowing them to analyze key audience insights such as consumer or business attributes, as well as key behavioral, sentiment, and intent data.

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Do Investors Insist That You Have an IR Website?

Beyond PR

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. It’s your transparency library. But I am a tad bias. (Material disclosure: I am paid to love them.). Thus the genesis of our Shareholder Communications 365 Study.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Top 5 Gluten-Free Bloggers

Prohibition

I’m Sarah, a Politics student and a coeliac blogger. I got diagnosed with coeliac disease around February last year and since then I have been gloriously gluten free! Coeliac disease is an autoimmune disorder. Gluten, which is found in wheat, barley and rye, triggers an immune reaction in people suffering with coeliac disease. When I was diagnosed I became incredibly interested in coeliac food, particularly baking and healthy meals.

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Infographic: Does Wall Street Require Issuers to Have an IR Website?

Cision

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. It’s your transparency library. . But I am a tad bias. (Material disclosure: I am paid to love them.). Thus the genesis of our Shareholder Communications 365 Study.

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The myth of the vote winning slogan

Mark My Words

Gallons of intellect, insight and idiocy are poured into election campaigns- all in search of a magic slogan that will catapult a candidate to victory. The amount of money sloshing around in the election market reflects the mythology that has been built around the campaign guru. The power of a phrase to win is often overblown. If you get your messaging right you can hope to tip the dial in your favour by a few notches- largely among those who are on the fence.